News
Samsung Releases Food, An AI-Powered Smart Recipe App
The app uses a database from Samsung-owned Whisk, whose website now redirects to the new app.
Tech giant Samsung has unveiled a new app, known as Food, offering “personalized, AI-powered food and recipes” in eight languages and 104 countries.
The app uses the Whisk food database — also owned by Samsung and now rebranded — and seems a smart move for the Korean electronics giant, considering its vast range of domestic appliances.
Food allows users to search some 160,000 international recipes, which can be saved and curated into eating plans. The app works on smartphones as well as Samsung Family Hub appliances such as fridges and freezers, allowing families to plan ingredient lists and grocery deliveries.
Food can provide recipe recommendations based on available items and has a “personalize recipe” function that uses AI to create bespoke vegan or vegetarian versions of popular dishes. Nutritional breakdowns can be viewed at any time, and users can add items directly to shopping carts at e-commerce checkouts. In addition, using connected cooking, ovens can be preheated and timer set on compatible devices.
Samsung has ambitions to add over one million users to the app worldwide. Although numerous recipe apps already exist (Paprika, Mealtime, Yummly, etc..), Samsung may have an edge due to its position in the smart appliances sector, making it a known quantity to consumers.
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Integration with Samsung Health is also planned for future updates, syncing with parameters like BMI and calorie consumption, plus offering diet management suggestions. By 2024, the app will also incorporate AI vision tech, allowing Samsung Food to recognize items through smartphone cameras and provide instant nutrition information.
Samsung Food is available to download now on Android and iOS, or you can head to the official website to create an account.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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