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Reputation House Opens MENA Headquarters In Dubai
The company aims to leverage the city’s advanced digital infrastructure and has also announced the launch of a new product called Check Reputation.
Reputation House, a leading Online Reputation Management (ORM) provider, has celebrated the official unveiling of its Middle East and North Africa headquarters in Dubai as the company continues its rapid expansion across the region.
The company’s suite of products, including ORM, Search Engine Reputation Management (SERM), and the Reputation House App, empowers users to take control of their online narratives. The company has also introduced a revolutionary new product called Check Reputation, which it hopes will transform the online reputation management landscape.
Using in-house AI tools, Check Reputation analyzes millions of gigabytes of data from every corner of the internet and presents the results in a clear and accessible format. The tool not only offers valuable research insights but goes beyond simple reporting with a proactive approach that can actively enhance and improve the online reputation of both individuals and organizations alike.
Dima Raketa, CEO of Reputation House, was enthusiastic about the MENA headquarters, saying, “Our journey in the region is a testament to our dedication to empowering individuals and organizations to shape their digital narrative positively. Choosing Dubai as a MENA base to leverage the city’s advanced digital infrastructure”.
The CEO went on to add, “In the digital era, everyone possesses the ability to mold their online presence, bridging the gap between the real and virtual realms. At Reputation House, we believe in demystifying reputation and empowering clients to authentically shape their digital narrative”.
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It certainly seems as though Reputation House is intensely focused on becoming a MENA industry leader. Along with a new headquarters in Dubai, the company has also announced its next strategic move – a Saudi Arabian expansion that will take place in 2024. This move aligns with the company’s strategy to cater to the growing demand for reputation management technology in the MENA region.
News
Visa’s Return To Syria Starts With A Test And A Bank In Lebanon
Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.
Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.
The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.
Syrian President Ahmed Al-Sharaa makes the first electronic payment in Syria using a @Visa card at a store in Damascus, following the lifting of US sanctions on Syria. pic.twitter.com/lpAN7nQ6Fc
— Tech Magazine (@TechMGZN) August 27, 2026
“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.
Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.
Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget
The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.
Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.
Visa’s Return To Syria Starts With A Test And A Bank In Lebanon
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