News

Reputation House Opens MENA Headquarters In Dubai

The company aims to leverage the city’s advanced digital infrastructure and has also announced the launch of a new product called Check Reputation.

Published

3 years ago

December 4, 2023

Nour Nasir

reputation house opens mena headquarters in dubai

Reputation House, a leading Online Reputation Management (ORM) provider, has celebrated the official unveiling of its Middle East and North Africa headquarters in Dubai as the company continues its rapid expansion across the region.

The company’s suite of products, including ORM, Search Engine Reputation Management (SERM), and the Reputation House App, empowers users to take control of their online narratives. The company has also introduced a revolutionary new product called Check Reputation, which it hopes will transform the online reputation management landscape.

Using in-house AI tools, Check Reputation analyzes millions of gigabytes of data from every corner of the internet and presents the results in a clear and accessible format. The tool not only offers valuable research insights but goes beyond simple reporting with a proactive approach that can actively enhance and improve the online reputation of both individuals and organizations alike.

reputation house ceo interview

Dima Raketa, CEO of Reputation House, was enthusiastic about the MENA headquarters, saying, “Our journey in the region is a testament to our dedication to empowering individuals and organizations to shape their digital narrative positively. Choosing Dubai as a MENA base to leverage the city’s advanced digital infrastructure”.

The CEO went on to add, “In the digital era, everyone possesses the ability to mold their online presence, bridging the gap between the real and virtual realms. At Reputation House, we believe in demystifying reputation and empowering clients to authentically shape their digital narrative”.

Also Read: Top 10 Best Freelance Platforms In The Middle East

It certainly seems as though Reputation House is intensely focused on becoming a MENA industry leader. Along with a new headquarters in Dubai, the company has also announced its next strategic move – a Saudi Arabian expansion that will take place in 2024. This move aligns with the company’s strategy to cater to the growing demand for reputation management technology in the MENA region.

News

Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

Published

4 days ago

September 24, 2026

Nour Nasir

Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.