Dubai-based tech startup XPANCEO has revealed prototypes of its smart contact lens system, which aims to mimic the technology used by Tony Stark in the famous Marvel Iron Man and Avengers movies.

After a seed funding round this October, the company has already raised $40 million and plans to put the device on the market by 2027 if human trials are successful.

Founder Roman Axelrod explained the motivation behind the project, saying, “Now, we have our laptops for the office, smartphones for daily activities, and smartwatches for training … a real computer of the future is an ecosystem of software. Think about it as a Tony Stark computer”.

XPANCEO has built three prototypes, offering an “infinite” extended reality view where tasks from documents, meetings, social media, and gaming will be shown in the user’s field of view and visible only to the wearer.

The lenses are powered by artificial intelligence and machine learning and will also include night vision, voice, gesture, and glance control. Mr. Axelrod even believes that later versions will be controlled by the user’s mind. The company is also developing a charging case similar to those used by wireless earbuds.

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Ultimately, XPANCEO aims to replace all the devices consumers currently use with this hyper-miniaturized gadget. The company has yet to decide on a price for its smart contact lens, but “it has to be no more than an expensive smartphone”, Mr. Axelrod explained.

That would imply a four-figure sum in US dollar terms: for reference, the most expensive version of the iPhone 15 Pro Max is priced at $1,599.