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Qashio And YallaCompare Launch “Qashio Insurance”

The platform is a trailblazing Digital Health Solution for SMEs that aims to reduce costs and improve efficiency.

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qashio and yallacompare launch qashio insurance
Qashio

Qashio, a fintech company that provides an expense management and corporate card platform, is launching “Qashio Insurance” in partnership with YallaCompare. The branded health insurance product is a cost-effective solution with a simplified and automated digital declaration process, which takes under a minute to complete.

Qashio Insurance is the only digital-first health insurance package for SMEs of all sizes, from freelancers to 25,000-employee corporations. The platform enables applications to be processed ten times faster than conventional methods, many of which still rely on paper and physical signatures.

In addition to improved efficiency, Qashio Insurance offers up to 25% more affordable rates compared to the rest of the market. The platform has three tiers of coverage, allowing businesses to find the right plan to suit their unique needs, as well as an installment payment option.

Armin Moradi, Co-founder and CEO of Qashio said, “Qashio is privileged to be able to support the growing SME sector with Qashio Insurance, further simplifying otherwise complicated and lengthy processes. Qashio’s mission is to empower SMEs with a streamlined, cost-effective way to manage their health insurance needs. The platform that has taken close to a year to develop is a testament to our dedication to innovation and our unwavering support for SMEs as well as Enterprises”.

Also Read: How (And Why) To Start A Tech Business In Dubai

Luke Craven, CCO of YallaCompare, added, “The launch of Qashio Insurance represents a significant milestone in our journey to provide comprehensive, user-friendly, and efficient services. Our partnership with Qashio embodies the synergy of expertise and shared vision”.

The MENA health and medical insurance market is currently undergoing significant growth. Driven by an expanding population and demographic shifts, the UAE now has over 557,000 SMEs, all of which must provide health insurance to employees and their dependents.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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