News

Saudi Arabia Plans Wide-Ranging Entertainment Ecosystem

The global branding and urban planning for Qiddiya City aims to bring in 48 million visitors annually.

Published

5 months ago

May 16, 2024

Nour Nasir

saudi arabia plans wide-ranging entertainment ecosystem

Qiddiya

Qiddiya Investment Company has formed a merger with Saudi Entertainment Ventures (SEVEN) amid plans to comprehensively overhaul the entertainment sector. The new entity aims to construct a comprehensive entertainment ecosystem to further Saudi Arabia’s economic diversification and forge ahead with the construction of the multi-billion dollar Qiddiya project.

Managing director of Qiddiya and chairman of SEVEN Abdullah Aldawood, explained that the merger would “create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem”.

qiddiya project final plan saudi arabia

SEVEN brings vast experience to the ambitious plans after spearheading the development of 21 entertainment projects spanning 14 Saudi Arabian cities, with total investments exceeding $13 billion.

Among its many achievements, SEVEN was responsible for reintroducing cinemas to the Kingdom after a 35-year hiatus and has secured partnerships with global brands, including Transformers, Play-Doh, Hot Wheels, Clip’ n Climb, Discovery Adventures, and Flow House.

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Qiddiya was envisioned as a giga-project and slated for a 2022 opening. However, the timeline has now shifted, with the opening of the eagerly anticipated Six Flags and Aqua Arabia theme parks now pushed back to 2025.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

12 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.