News
Saudi Arabia Plans Wide-Ranging Entertainment Ecosystem
The global branding and urban planning for Qiddiya City aims to bring in 48 million visitors annually.
Qiddiya Investment Company has formed a merger with Saudi Entertainment Ventures (SEVEN) amid plans to comprehensively overhaul the entertainment sector. The new entity aims to construct a comprehensive entertainment ecosystem to further Saudi Arabia’s economic diversification and forge ahead with the construction of the multi-billion dollar Qiddiya project.
Managing director of Qiddiya and chairman of SEVEN Abdullah Aldawood, explained that the merger would “create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem”.

SEVEN brings vast experience to the ambitious plans after spearheading the development of 21 entertainment projects spanning 14 Saudi Arabian cities, with total investments exceeding $13 billion.
Among its many achievements, SEVEN was responsible for reintroducing cinemas to the Kingdom after a 35-year hiatus and has secured partnerships with global brands, including Transformers, Play-Doh, Hot Wheels, Clip’ n Climb, Discovery Adventures, and Flow House.
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Qiddiya was envisioned as a giga-project and slated for a 2022 opening. However, the timeline has now shifted, with the opening of the eagerly anticipated Six Flags and Aqua Arabia theme parks now pushed back to 2025.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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