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Saudi Arabia Plans Wide-Ranging Entertainment Ecosystem
The global branding and urban planning for Qiddiya City aims to bring in 48 million visitors annually.
Qiddiya Investment Company has formed a merger with Saudi Entertainment Ventures (SEVEN) amid plans to comprehensively overhaul the entertainment sector. The new entity aims to construct a comprehensive entertainment ecosystem to further Saudi Arabia’s economic diversification and forge ahead with the construction of the multi-billion dollar Qiddiya project.
Managing director of Qiddiya and chairman of SEVEN Abdullah Aldawood, explained that the merger would “create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem”.
SEVEN brings vast experience to the ambitious plans after spearheading the development of 21 entertainment projects spanning 14 Saudi Arabian cities, with total investments exceeding $13 billion.
Among its many achievements, SEVEN was responsible for reintroducing cinemas to the Kingdom after a 35-year hiatus and has secured partnerships with global brands, including Transformers, Play-Doh, Hot Wheels, Clip’ n Climb, Discovery Adventures, and Flow House.
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Qiddiya was envisioned as a giga-project and slated for a 2022 opening. However, the timeline has now shifted, with the opening of the eagerly anticipated Six Flags and Aqua Arabia theme parks now pushed back to 2025.
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Viasat Satellite Messaging Tech Showcased In Saudi Arabia
The direct-to-device (D2D) demonstration highlighted the technology’s potential to revolutionize remote communication.
Satellite communications firm Viasat announced yesterday that it had completed its first demonstration of direct-to-device (D2D) satellite connectivity technology in Saudi Arabia. The live broadcast took place during the “Connecting the World from the Skies” event in Riyadh, organized by Saudi Arabia’s Communications, Space & Technology Commission (CST) alongside the International Telecommunication Union (ITU).
Attendees witnessed successful satellite-based two-way messaging and SOS alerts sent using commercial Android smartphones and a combination of Viasat’s robust L-band satellite network and the Bullitt over-the-top messaging app. Signals were transmitted using the company’s L-band spacecraft positioned over the Indian Ocean, while the infrastructure for 3GPP NTN services was deployed by Viasat’s partner Skylo.
Sandeep Moorthy, Viasat’s Chief Technical Officer, emphasized the significance of the demonstration, explaining, “By expanding our direct-to-device innovation to the Kingdom of Saudi Arabia, we’re showcasing the potential for D2D services in the fast-growing Gulf and Asia-Pacific region. D2D could help reduce barriers to connectivity in regions where terrestrial services are spotty and unavailable to help transform industries and supply chains, enable new opportunities, and to become more efficient, sustainable and safer. We’d like to thank the CST for their support in carrying out this exciting demonstration”.
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D2D technology allows devices like smartphones, vehicles, and industrial equipment to connect seamlessly to both satellite and terrestrial networks. Unlike traditional satellite setups, D2D eliminates the need for extra hardware, thanks to emerging global standards that are gaining traction among satellite operators, mobile network providers, and tech manufacturers.
What makes this approach particularly promising is that Viasat uses a licensed, dedicated satellite spectrum to deliver its D2D services. This avoids any interference with existing terrestrial networks, allowing smooth integration with mobile network operators in the future.
The demonstration clearly showed the potential of D2D technology to bridge connectivity gaps in remote regions while opening up opportunities for innovation, improved safety, sustainability, and efficiency.
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