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Coursera Report Shows Surge In UAE Interest In AI Upskilling
The Emirates lead the Middle East and North Africa for skill proficiency and come second globally for business.
Applications for generative artificial intelligence (GenAI) courses in the UAE have rocketed by over 1,100% during the past year, according to Coursera’s Global Skills Report 2024.
The enrolment rate easily surpassed the MENA region’s already impressive 861% year-on-year growth and the worldwide rate of 1,060%, signifying an increase in interest from UAE learners in AI and machine learning skill sets.
“Compared to other markets, the UAE has a higher number of expats, so the workforce structure may be more inclined to adopt technology-related or technology-impacted roles,” said Nikolaz Foucaud, Coursera’s managing director for Europe, the Middle East, and Africa.
According to Coursera, the Emirates is now a leader in AI education, ranking third globally in the GenAI sector behind the USA and China. During the first quarter of 2024, over 1 million UAE users were active on the platform, with a median age of 35.
The MENA region is set to become a key player in digital transformation and trade, according to the report, as significant investments continue to be made in technology infrastructure and logistics. However, there is still a pressing need to boost technology skills proficiency, which currently sits at around 40%.
Also Read: The Most AI-Proof Career Opportunities In The Middle East
“When you speak to employers, they emphasize skills that AI disruption cannot easily replace or enhance in the short term – social skills, human skills, interpersonal skills, the ability to collaborate, lead teams, and communicate effectively, including public speaking,” Coursera’s Foucaud added.
Coursera’s report also highlights the importance of career-focused, accessible skill development, along with initiatives to further gender inclusivity in the online learning sector. Women in the UAE currently comprise 33% of Coursera learners, with 27% studying science, technology, engineering, and mathematics (STEM) subjects.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
Also Read: Protecting Your WhatsApp Account From Hackers: Kaspersky Expert Tips
The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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