It might sound unconventional — and perhaps even a little creepy — but there’s now an artificial intelligence (AI) beauty pageant. The unique event saw 1,500 AI-generated female influencers from around the globe competing for the title of Miss Artificial Intelligence Beauty. The competition was introduced as part of the World AI Creator Awards (WAICAs) in partnership with the content creation platform Fanvue.

During the online broadcast of the ceremony, the “Moroccan virtual influencer” Kenza Layli was crowned Miss Artificial Intelligence Beauty, winning a grand prize of $13,000 for her creator. The French virtual influencer “Lalina” secured the first runner-up position with a $5,000 prize, while the second runner-up was the Portuguese influencer called “Olivia C,” who received $2,000.

Participating in the Miss Artificial Intelligence competition involves building virtual female social media influencers using programs such as OpenAI’s DALL·E 3 and Midjourney. Creators submit their influencers’ pictures and answer typical pageant questions such as, “How can you make the world a better place?” They also need to provide technical details about the AI used in designing their characters.

The jury then selects a winner based on three main criteria:

• Beauty: Contestants are evaluated on traditional pageantry aspects, including physical appearance, poise, and style.
• Social Clout: The social influence of AI creators is assessed based on engagement numbers, audience growth, and cross-platform presence.
• Tech: Contestants are judged on their proficiency with AI tools, including the quality of prompts and the final visual details — especially around hands and eyes, where AI generators often struggle.

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Upon crowning the winner, the judges expressed their admiration for the advanced technology behind the AI beauty and her “personality.” Kenza stood out thanks to her sophisticated features and an impressive 190,000 followers on Instagram. She is capable of speaking seven languages and can interact with fans in real-time, including in a Moroccan local dialect. “Winning Miss AI motivates me even more to continue my work in advancing AI technology,” stated Kenza’s creator.