News

Riyadh Developers Reveal New 45,000-Seat Murabba Stadium

The ambitious project, projected to be completed by 2032, will transform the Saudi capital’s downtown.

Published

3 months ago

July 17, 2024

Nour Nasir

riyadh developers reveal new 45,000 seat murabba stadium

Saudi Press Agency

The New Murabba Development Company — part of Saudi Arabia’s Public Investment Fund (PIF) — has revealed its ambitious plans for a new state-of-the-art stadium for Saudi Arabia’s capital, Riyadh.

With a capacity exceeding 45,000 spectators, the Murabba Stadium will transform the city’s landscape and become an international hub for sports, entertainment and culture.

riyadh murabba stadium 1

Michael Dyke, Al Murabba CEO, underscored the stadium’s significance, explaining, “This new stadium embodies Riyadh’s evolution into a vibrant global hub. It underscores our commitment to developing world-class infrastructure that showcases Saudi Arabia’s ongoing transformation”.

The massive architectural project, earmarked for completion by the end of 2032, will be far more than a simple sports and event venue. Its innovative structure, inspired by the multi-layered, scaly bark of the acacia tree, represents the coming together of Saudi tradition and modern innovation. This design philosophy is part of an overriding vision for a completely new square in Riyadh’s downtown area.

riyadh murabba stadium 2

The Murabba Stadium is designed to provide an unrivaled experience for sports fans and event goers, with multi-purpose configurations that allow concerts, gaming tournaments, exhibitions, and educational gatherings to be hosted.

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The building is expected to play a vital role in boosting Riyadh’s tourist and consumer economy, and designers hope that the development will also help to further the Kingdom’s ambitious development goals and Vision 2030 strategy.

With its breathtaking design and multifunctional event-hosting capabilities, the Murabba Stadium is set to become an iconic Riyadh landmark, epitomizing the capital city’s aspirations and Saudi Arabia’s dynamic future as it diversifies away from an oil-based economy.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

15 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.