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Yango Group Unveils Yasmina AI-Enhanced Smart Speakers For UAE
The Mini and Midi-sized models feature a bilingual AI assistant with personalized interactions and smart home integration.
Yango Group has just introduced two new AI-enhanced smart speakers in the UAE. The Yasmina Midi and Yasmina Mini come equipped with a bilingual AI assistant with conversational skills in both Khaleeji Arabic and English, making interactions feel natural and culturally relevant.
Powered by Yango Group’s proprietary large language model (LLM), Yasmina can conduct lifelike conversations and even add a touch of humor with local jokes. The speakers’ features extend beyond basic conversation and can recognize up to four different family members by their voices and tailor content according to each individual’s preferences. By remembering users’ likes and dislikes, Yasmina can suggest music and other content based on personal tastes.
In addition, Yasmina can also display information such as the time and weather, while also conveying emotions through an LED screen. The dynamic lighting adjusts to match the ambiance of the music or the nature of the interaction.
Finally, for religious users, Yasmina can also recite surahs from the Quran, play Adhans, and provide the Hijri calendar date. Both speakers also offer prayer times for any global location.
Key Features Of Yasmina Smart Speakers
The Yasmina Midi speaker is designed for spaces up to 300 square feet, featuring three speakers, including a subwoofer and two tweeters, for a powerful, expansive sound. The more compact Yasmina Mini is ideal for smaller rooms up to 200 square feet, offering clear, balanced audio.
Also Read: Tribit StormBox Pro Portable Speaker Review
Both models prioritize privacy with a mute button that disconnects the microphones, preventing Yasmina from listening or responding to voice commands when activated. The speakers also function as smart home hubs, enabling users to control their environment using voice commands. Yasmina Midi includes Zigbee and Wi-Fi capabilities, while the Yasmina Mini connects to smart home systems via Wi-Fi.
Availability & Special Offers
Yasmina Midi and Yasmina Mini can be purchased from various retailers and online platforms across the UAE, including Virgin Megastore, Jumbo Electronics, Sharaf DG, and noon.com. The Yasmina Midi is priced at AED 449, and the Yasmina Mini is AED 279.
To enhance the smart speaker experience, Yango Group is also offering a 90-day free trial of Yango Play. With an active subscription, Yasmina can recommend and play content tailored to each family member’s preferences, making the listening experience more personalized.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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