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Taager Secures $6.75M To Expand Social eCommerce In MENA
The Pre-Series B funding round was led by Norrsken22 and will allow the company to enhance the platform while strengthening its data tools and team.
Riyadh-based social eCommerce platform Taager has successfully raised $6.75 million in a Pre-Series B funding round. The investment, led by Africa-focused growth fund Norrsken22, will help the company expand its operations further across the Middle East.
Taager allows would-be entrepreneurs to start their own dropshipping business, providing products, storage, shipping, and customer collection. However, unlike traditional platforms, Taager specializes in “social eCommerce” — a business model where products are bought and sold directly through social media platforms.
Social commerce merges online shopping with social interactions, significantly reshaping traditional online customer journeys. Globally, social eCommerce is projected to generate $2.5 trillion in revenue this year. In the MENA, it has already surpassed $14 billion, accounting for over 30% of all eCommerce sales.
Although MENA’s young, tech-savvy population is already purchasing products via social eCommerce, would-be entrepreneurs often face challenges starting a business in the region. Supply chains are complex, capital is limited, and gaining insights into the diverse range of consumer bases can be tough.
Taager tackles these pain points by offering an all-in-one platform that provides sellers with access to trending products, pricing and marketing insights, logistics solutions, embedded financing, and multi-market payment processing.
Also Read: Top E-Commerce Websites In The Middle East In 2025
Leveraging data gathered from thousands of merchants and millions of customers, Taager also uses machine learning to enhance product recommendations, optimize pricing, and predict buyer behavior. The company is also integrating generative AI into its operations, using AI-driven sales agents to improve efficiency while keeping costs in check.
The eventual goal is to establish Taager as a central hub for demand generation and data-driven decision-making in MENA’s social eCommerce ecosystem. Mohamed Elhorishy, Taager’s Co-founder and CEO, emphasized the company’s ambitious mission: “Our goal is to make it possible for anyone to launch and scale a successful social eCommerce business. We support women, young entrepreneurs, and low-income individuals in building sustainable sources of income. On average, Taager merchants have seen a 2.5x increase in profitability. Our platform has helped thousands achieve financial independence and stability”.
So far, Taager has supported over 45,000 online social sellers. With this latest round of funding, the company plans to strengthen its data tools, expand its product offerings, and grow its expert team to accelerate its regional impact.
News
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
The chipmaker has significantly expanded OpenAI’s latest model across teams from engineering to HR under tight internal controls.
NVIDIA has started rolling out OpenAI’s GPT-5.5 model through the Codex coding agent to more than 10,000 employees, extending the tool well beyond software teams and into core business functions.
The deployment covers engineering, product, legal, marketing, finance, sales, HR, operations and developer programs. Staff are using Codex for coding, internal research and routine knowledge work as companies test whether AI agents can move from demos to daily use.
GPT-5.5 is running on NVIDIA’s GB200 NVL72 rack-scale systems, linking OpenAI’s newest model directly to the chipmaker’s latest infrastructure push. NVIDIA said the systems cut cost per million tokens by 35 times and raise token output per second per megawatt by 50 times versus earlier generations.
Inside the company, it says the effects are immediate. Debugging work that once took days is being finished in hours and experiments across large codebases that used to stretch over weeks are now handled overnight. Teams are also building features from natural-language prompts with fewer failed runs.
In a company-wide note urging staff to adopt the tool, CEO Jensen Huang wrote: “Let’s jump to lightspeed. Welcome to the age of AI.”
Security remains central to the rollout. Codex can connect through Secure Shell to approved cloud virtual machines, allowing agents to work with company data without moving it outside approved environments. NVIDIA said it assigned cloud VMs to employees so agents run in isolated sandboxes with full audit trails.
Also Read: Deezer Says AI Tracks Now Make Up 44% Of Uploads
The company added that the setup uses a zero-data-retention policy. Access to production systems is read-only through command-line tools and internal automation layers.
The move also highlights NVIDIA’s long relationship with OpenAI. NVIDIA said the partnership began in 2016, when Huang personally delivered the first DGX-1 AI supercomputer to OpenAI’s San Francisco office.
The two companies have since worked across hardware and model deployment. NVIDIA also said OpenAI plans to deploy more than 10 gigawatts of NVIDIA systems for future AI infrastructure.
For Gulf markets pouring money into sovereign AI and enterprise automation, the signal is clear: internal AI agents are moving from pilot phase to standard tooling.
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
Deezer Says AI Tracks Now Make Up 44% Of Uploads
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