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Whish Money Gains Canadian Licenses In Global Expansion Push
The Lebanese fintech takes its first step beyond the MENA region with regulated entry into North America.
Lebanon’s Whish Money has been granted financial services licenses in Canada, its first regulatory approval outside the MENA region and the opening move in a wider expansion plan. The fintech is now seeking licenses in the US, UK, EU, and Australia, aiming to build fully regulated operations in each market rather than rely on agent networks or third-party partners.
The company said the Canadian approval gives it a regulated base for North America and confirms its strategy of direct, in-country licensing — a model it says ensures control over customer experience, compliance, and security. The approach contrasts with many regional money transfer operators that operate under lighter agent models or partner licenses.
“Securing our Canadian license is a monumental step that validates our compliant, customer-focused model and sets the foundation for our international expansion,” explained Toufic Koussa, chairman of the board at Whish Money. “This move is about more than just entering a new market; it’s about strategically connecting high-diaspora communities with reliable financial infrastructure, beginning with North America. We are committed to building a regulated, transparent global ecosystem that truly serves our users”.
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Whish Money, headquartered in Beirut and regulated by the Central Bank of Lebanon, came to prominence during Lebanon’s financial collapse, providing digital payroll, transfer, and bill-payment tools when banks were paralyzed. It now counts more than 1.5 million users and operates through over 1,200 agents in Lebanon and 3,000 points of sale in the UAE, according to company figures.
The firm’s network includes partners such as Visa, Mastercard, Ria, and Terrapay, strengthening its cross-border payment system. With the Canadian licenses secured, Whish Money is positioning itself to shift from a regional payments player to a regulated global platform linking diaspora markets worldwide — a move that underlines the growing push by MENA fintechs to formalize their reach into mature, highly regulated markets.
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LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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