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Whish Money Gains Canadian Licenses In Global Expansion Push

The Lebanese fintech takes its first step beyond the MENA region with regulated entry into North America.

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whish money gains canadian licenses in global expansion push

Lebanon’s Whish Money has been granted financial services licenses in Canada, its first regulatory approval outside the MENA region and the opening move in a wider expansion plan. The fintech is now seeking licenses in the US, UK, EU, and Australia, aiming to build fully regulated operations in each market rather than rely on agent networks or third-party partners.

The company said the Canadian approval gives it a regulated base for North America and confirms its strategy of direct, in-country licensing — a model it says ensures control over customer experience, compliance, and security. The approach contrasts with many regional money transfer operators that operate under lighter agent models or partner licenses.

“Securing our Canadian license is a monumental step that validates our compliant, customer-focused model and sets the foundation for our international expansion,” explained Toufic Koussa, chairman of the board at Whish Money. “This move is about more than just entering a new market; it’s about strategically connecting high-diaspora communities with reliable financial infrastructure, beginning with North America. We are committed to building a regulated, transparent global ecosystem that truly serves our users”.

Also Read: X To Sell Rare Usernames For Up To Seven Figures

Whish Money, headquartered in Beirut and regulated by the Central Bank of Lebanon, came to prominence during Lebanon’s financial collapse, providing digital payroll, transfer, and bill-payment tools when banks were paralyzed. It now counts more than 1.5 million users and operates through over 1,200 agents in Lebanon and 3,000 points of sale in the UAE, according to company figures.

The firm’s network includes partners such as Visa, Mastercard, Ria, and Terrapay, strengthening its cross-border payment system. With the Canadian licenses secured, Whish Money is positioning itself to shift from a regional payments player to a regulated global platform linking diaspora markets worldwide — a move that underlines the growing push by MENA fintechs to formalize their reach into mature, highly regulated markets.

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Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

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instagram now lets you tune its algorithm but there's one big catch
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Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.

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