News

Areeba To Bring Biometric Payment Authentication To MENA

The service will let shoppers authenticate transactions using Face ID or fingerprints.

Published

2 years ago

March 1, 2023

areeba to bring biometric payment authentication to mena

Areeba, the Middle East’s leading payment processing service provider, has introduced Out-of-Band authentication (OOB) in partnership with Swiss payment experts, Netcetera. The biometric and fingerprint-reading technology represents the most convenient method for cardholders to make secure and flawless e-commerce transactions.

Instead of entering a password or receiving confirmation via text message, cardholders can use fingerprints or facial recognition to authenticate payments, thus reducing fraud and enabling a smooth purchasing experience more aligned with modern shopping habits and lifestyles.

“Areeba is always an early adopter of cutting-edge technologies to provide its customers with the highest level of fraud protection. We are pleased to launch the OOB with Netcetera, a company that combines quality, reliability, service, and innovation,” says Maher Mikati, CEO of Areeba.

Also Read: Gen Z Spearheading Payment Innovation In The Middle East

According to Statista, in 2022, the biometric and digital identity sector was valued at 28 billion USD, and forecasted to exceed 70 billion USD by 2027.

The MENA region is a particularly strong market for the type of technology provided by Areeba, and with Netcetera’s expertise and technology, the new service is full of potential. According to Netcetera, their platform “provides continuous upgrades and updates to support all new trends and client requirements in the payment industry”, offering the best solutions to clients for improving conversion and helping to grow their fintech businesses.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

12 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.