News

Gen Z Spearheading Payment Innovation In The Middle East

According to new data, Gen Z’s adoption of new payment technology is driving widespread growth across the MENA region.

Published

3 years ago

February 24, 2023

gen z spearheading payment innovation in the middle east

As Gen Z begins to make its presence felt in economies worldwide, the technological proficiency of the demographic is driving innovation in the digital space. In the Middle East — and the UAE especially — research shows a sharp drop in cash purchases as digital payments and their associated technology become commonplace.

According to data from Amazon Payment Services, a digital payment revolution is taking place in the UAE, with contactless and app-based transactions rising at a compound annual growth rate of 18.3% between 2021 to 2023.

“About 61% of Gen Z in the UAE have digital wallets, which indicates that they are adopting new ways of payments and technology. On the other hand, millennials have access to disposable income. Many of them are entrepreneurs and are not only users of digital payments from a consumer perspective but also a business perspective. This combination is the unbeatable match in the region,” says Peter George, Managing Director of Amazon Payment Services.

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According to George, travel, hospitality, and airlines have seen the most significant changes in payment preferences. By 2023, however, the UAE, Saudi Arabia, and Egypt’s digital payment sectors are expected to double in size across the board. High rates of internet use, a fintech boom, and a comparatively young population are driving the digital payment sector, eventually leading to a trickle-down effect allowing small businesses to flourish.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

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The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.