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Gen Z Spearheading Payment Innovation In The Middle East
According to new data, Gen Z’s adoption of new payment technology is driving widespread growth across the MENA region.
As Gen Z begins to make its presence felt in economies worldwide, the technological proficiency of the demographic is driving innovation in the digital space. In the Middle East — and the UAE especially — research shows a sharp drop in cash purchases as digital payments and their associated technology become commonplace.
According to data from Amazon Payment Services, a digital payment revolution is taking place in the UAE, with contactless and app-based transactions rising at a compound annual growth rate of 18.3% between 2021 to 2023.
“About 61% of Gen Z in the UAE have digital wallets, which indicates that they are adopting new ways of payments and technology. On the other hand, millennials have access to disposable income. Many of them are entrepreneurs and are not only users of digital payments from a consumer perspective but also a business perspective. This combination is the unbeatable match in the region,” says Peter George, Managing Director of Amazon Payment Services.
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According to George, travel, hospitality, and airlines have seen the most significant changes in payment preferences. By 2023, however, the UAE, Saudi Arabia, and Egypt’s digital payment sectors are expected to double in size across the board. High rates of internet use, a fintech boom, and a comparatively young population are driving the digital payment sector, eventually leading to a trickle-down effect allowing small businesses to flourish.
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Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
Nano Banana 2 Arrives In MENA For Google Gemini Users
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