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Areeba To Bring Biometric Payment Authentication To MENA
The service will let shoppers authenticate transactions using Face ID or fingerprints.
Areeba, the Middle East’s leading payment processing service provider, has introduced Out-of-Band authentication (OOB) in partnership with Swiss payment experts, Netcetera. The biometric and fingerprint-reading technology represents the most convenient method for cardholders to make secure and flawless e-commerce transactions.
Instead of entering a password or receiving confirmation via text message, cardholders can use fingerprints or facial recognition to authenticate payments, thus reducing fraud and enabling a smooth purchasing experience more aligned with modern shopping habits and lifestyles.
“Areeba is always an early adopter of cutting-edge technologies to provide its customers with the highest level of fraud protection. We are pleased to launch the OOB with Netcetera, a company that combines quality, reliability, service, and innovation,” says Maher Mikati, CEO of Areeba.
Also Read: Gen Z Spearheading Payment Innovation In The Middle East
According to Statista, in 2022, the biometric and digital identity sector was valued at 28 billion USD, and forecasted to exceed 70 billion USD by 2027.
The MENA region is a particularly strong market for the type of technology provided by Areeba, and with Netcetera’s expertise and technology, the new service is full of potential. According to Netcetera, their platform “provides continuous upgrades and updates to support all new trends and client requirements in the payment industry”, offering the best solutions to clients for improving conversion and helping to grow their fintech businesses.
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Deezer Says AI Tracks Now Make Up 44% Of Uploads
The streamer says nearly 75,000 AI-made songs now hit its platform each day, even as those tracks account for just 1% to 3% of plays.
AI-generated music is becoming a real headache for music platforms, according to Deezer. The streaming service says it now receives nearly 75,000 AI-made tracks a day, equal to about 44% of all daily uploads to the platform.
The figure is up sharply from 10,000 daily AI uploads when Deezer launched its detection tool back in January 2025. The jump shows how quickly products such as Suno and Udio have made song creation cheap, fast, and easy to scale.
Despite the volume, Deezer says AI tracks still only account for 1% to 3% of total streams. The music gets few human listeners, but upload pressure is rising. The company says it is also seeing more “fraudulent” submissions.
Its response so far has been practical. Deezer has removed AI-generated songs from recommendation systems, demonetized them, and stopped storing high-resolution versions of those files.
The company also says it’s the only streaming platform currently tagging AI-generated tracks at scale, using that claim to position its moderation tools as a wider industry model.
“AI-generated music is now far from a marginal phenomenon and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artist’s rights and promote transparency for fans,” CEO Alexis Lanternier said in a blog post.
Deezer has started licensing the detection technology to other companies, turning an internal control system into a commercial product. It says the tool can already identify music created with Suno and Udio, and can be extended to other generators if training data is available.
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The company is also working on detection methods that would not require training datasets, a harder technical step that could widen coverage as new music models appear.
Rivals are taking mixed approaches. Spotify has rolled out policies aimed at curbing AI music. Apple Music is asking artists and labels to disclose AI-made tracks. Qobuz has begun automated labeling, while Bandcamp has banned AI music outright.
For now, Deezer’s numbers suggest the real issue is not listener demand. It’s supply.
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