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Areeba To Bring Biometric Payment Authentication To MENA

The service will let shoppers authenticate transactions using Face ID or fingerprints.



areeba to bring biometric payment authentication to mena

Areeba, the Middle East’s leading payment processing service provider, has introduced Out-of-Band authentication (OOB) in partnership with Swiss payment experts, Netcetera. The biometric and fingerprint-reading technology represents the most convenient method for cardholders to make secure and flawless e-commerce transactions.

Instead of entering a password or receiving confirmation via text message, cardholders can use fingerprints or facial recognition to authenticate payments, thus reducing fraud and enabling a smooth purchasing experience more aligned with modern shopping habits and lifestyles.

“Areeba is always an early adopter of cutting-edge technologies to provide its customers with the highest level of fraud protection. We are pleased to launch the OOB with Netcetera, a company that combines quality, reliability, service, and innovation,” says Maher Mikati, CEO of Areeba.

Also Read: Gen Z Spearheading Payment Innovation In The Middle East

According to Statista, in 2022, the biometric and digital identity sector was valued at 28 billion USD, and forecasted to exceed 70 billion USD by 2027.

The MENA region is a particularly strong market for the type of technology provided by Areeba, and with Netcetera’s expertise and technology, the new service is full of potential. According to Netcetera, their platform “provides continuous upgrades and updates to support all new trends and client requirements in the payment industry”, offering the best solutions to clients for improving conversion and helping to grow their fintech businesses.


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NEOM Airlines Is Saudi Arabia’s New, Tech-Centric Carrier

The airline will embrace advanced technologies such as artificial intelligence, and utilize high-tech propulsion systems by 2026.



neom airlines is saudi arabia's new tech-centric carrier

Opening in 2025, NEOM is a $500 billion Saudi Arabian smart city that will be powered entirely by renewable energy. Now, Saudi authorities have announced that the futuristic metropolis will also be served by its own dedicated carrier — NEOM Airlines.

neom international airport

The service will begin operating in 2024 and embrace advanced technologies, including artificial intelligence and biometric check in. Aircraft will fly to and from NEOM Bay before moving to the soon-to-be-built NEOM International Airport.

Also Read: ChatGPT Is Accelerating The AI Revolution In The Middle East

NEOM Airlines will focus on tourist, commercial, and residential travel and incorporate plenty of cutting-edge technology. Klaus Goersch, the airline’s CEO, revealed that existing aircraft will be retrofitted with existing technology on launch, but by 2026, an ultra-modern fleet will be in operation, “whether electric, hydrogen-powered, or supersonic”.

As well as modern, low-emissions power airplanes, NEOM aircraft will also be fitted with sleek, modern interiors, 6G Wi-Fi, large screens for every seat, plus gaming and chat technology.

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