News

Payment Experts Payrails Team With Ride Hailing App inDrive

The partnership solves the complexities of integrating various regional payment service providers into the global mobility service.

Published

2 years ago

May 22, 2024

Nour Nasir

Payrails

Payment platform Payrails has announced a strategic collaboration with inDrive, the world’s second-most-downloaded ride-hailing app. The partnership is already helping the California-based inDrive overcome the complexities of integrating various payment service providers and alternative payment methods across different regions, including MENA.

Payrails’ solution is provider agnostic, and features dynamic payment routing, and extended coverage of alternative (regional) payment methods. The technology is complex, but the main takeaway is that inDrive has already seen an 11% increase in card approval rates and significantly boosted conversions, enhancing profits for inDrive and improving income security for its workers.

Payrails also delivers a streamlined experience for inDrive’s developers by offering a single API (application programming interface) eliminating the need for multiple individual integrations with different regional payment providers and payment methods.

Vasiliy Everstov, Head of Fintech at inDrive, expressed enthusiasm about the results, stating: “Partnering with Payrails empowers us to activate all of our key payment objectives for the business across our top priority markets. Together, we are driving tech innovation in the mobility industry and unlocking new opportunities for drivers and consumers alike”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Orkhan Abdullayev, Co-Founder and CEO of Payrails echoed this sentiment, remarking, “Collaborating with inDrive to revolutionize global payment processing underscores our commitment to providing innovative solutions in the MENA region and beyond that address the evolving needs of large enterprises. Our aim is to set new benchmarks of excellence for payment solutions across key industries worldwide”.

Through the collaboration, inDrive can now access and automate the optimal payment routes in each market at the lowest cost, driving efficiency and profitability in a highly competitive sector.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

10 hours ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.