News

Volvo And Aurora Announce Their First Self-Driving Truck

The new autonomous goods vehicle was revealed at the ACT Expo in Las Vegas.

Published

2 years ago

May 21, 2024

Nour Nasir

volvo and aurora announce their first self-driving truck

Volvo / Aurora

Vehicle maker Volvo and self-driving specialist Aurora have revealed their first production truck with full autonomous capabilities, after first announcing a partnership three years ago. The companies showed off the product of their collaboration, known as the Volvo VNL Autonomous truck, at the ACT Expo in Las Vegas.

The truck, which will be manufactured by Volvo, uses Aurora’s self-driving platform, known as Aurora Driver. The system uses multiple high-resolution cameras, LiDAR sensors and imaging radars, and can detect objects up to 400 meters away.

Aurora’s platform has already been driven billions of miles in training simulations, and around 1.5 million miles on real public highways. As well as a wide range of imaging and sensing technologies, the truck will also feature redundant steering, braking, communication, computation, power management, energy storage and vehicle motion management systems, ensuring it can operate safely alongside other road users.

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When the first 20 Aurora autonomous trucks make their debut in North America next month, they will still be overseen by human drivers until testing is complete. Aurora intends to deploy trucks between Dallas and Houston in the near future, but it’s unclear whether the fleet will consist of Volvo machinery or vehicles from another partner.

Volvo announced at the Las Vegas event that it has already begun manufacturing a test fleet of the VNL Autonomous trucks at its New River Valley factory in Virginia. Nils Jaeger, President of Volvo Autonomous Solutions, explained that the truck was the “first of [the company’s] standardized global autonomous technology platform,” and added that it would enable Volvo “to introduce additional models in the future”.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.