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UAE Stores May Soon Accept Payments Through Your Palm

The technology is known as PalmPay and will be rolled out throughout 2024, allowing users to leave their phones and bank cards at home.

Published

2 years ago

May 7, 2024

Nour Nasir

uae stores may soon accept payments through your palm

Shoppers in the United Arab Emirates may soon be able to leave their phones and bank cards at home as a new payment technology rolls out across the country this year.

PalmPay, a system devised by developers Astra Tech, uses contactless biometric palm recognition technology. It allows users to hover their hand over a payment terminal to make a payment, just like in a sci-fi movie.

“The rollout of the PalmPay technology is planned to happen gradually throughout 2024,” Abdallah Abu Sheikh, founder of Astra Tech, explained. “We currently have a certain number of machines which will be used for testing purposes within the local market infrastructure [ensuring] complete readiness for scaling to over 50,000 PayBy merchants throughout the year,” Sheikh added.

PayBy is a popular UAE payment platform and fintech subsidiary of Astra Tech. The company also has plans to integrate the palm recognition technology with banks “in the future”, enabling users to link their accounts with it.

PalmPay will be free for users who will be able to register using their devices at special point-of-sale terminals. In the future, palm authentication will be integrated into apps, allowing customers to update their accounts with palm prints through an authentication feature on their phones.

Also Read: A Guide To Digital Payment Methods In The Middle East

Astra Tech says the technology is more secure than traditional card payments and is not limited to specific industries or sectors. The company believes PalmPay will work especially well in high-volume sectors such as retail stores and could significantly speed up the checkout experience during busy times.

Aside from the wow factor, PalmPay is said to be a “cost-effective solution” for merchants and could help “financial inclusion for the unbanked population”, Astra Tech explained.

Related Topics:Astra Tech FinTech United Arab Emirates

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

5 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.