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UAE Stores May Soon Accept Payments Through Your Palm
The technology is known as PalmPay and will be rolled out throughout 2024, allowing users to leave their phones and bank cards at home.
Shoppers in the United Arab Emirates may soon be able to leave their phones and bank cards at home as a new payment technology rolls out across the country this year.
PalmPay, a system devised by developers Astra Tech, uses contactless biometric palm recognition technology. It allows users to hover their hand over a payment terminal to make a payment, just like in a sci-fi movie.
“The rollout of the PalmPay technology is planned to happen gradually throughout 2024,” Abdallah Abu Sheikh, founder of Astra Tech, explained. “We currently have a certain number of machines which will be used for testing purposes within the local market infrastructure [ensuring] complete readiness for scaling to over 50,000 PayBy merchants throughout the year,” Sheikh added.
PayBy is a popular UAE payment platform and fintech subsidiary of Astra Tech. The company also has plans to integrate the palm recognition technology with banks “in the future”, enabling users to link their accounts with it.
PalmPay will be free for users who will be able to register using their devices at special point-of-sale terminals. In the future, palm authentication will be integrated into apps, allowing customers to update their accounts with palm prints through an authentication feature on their phones.
Also Read: A Guide To Digital Payment Methods In The Middle East
Astra Tech says the technology is more secure than traditional card payments and is not limited to specific industries or sectors. The company believes PalmPay will work especially well in high-volume sectors such as retail stores and could significantly speed up the checkout experience during busy times.
Aside from the wow factor, PalmPay is said to be a “cost-effective solution” for merchants and could help “financial inclusion for the unbanked population”, Astra Tech explained.
News
Paymob Extends Series B Funding To $72M Amid Continued Growth
The financial services provider has secured an extra $22 million after strong performance in its core market of Egypt.
Leading financial services provider Paymob has secured an additional $22 million in a funding extension, bringing its Series B total to $72 million.
The funding was spearheaded by EBRD Venture Capital, with support from Endeavor Catalyst. Existing backers such as PayPal Ventures, BII, FMO, A15, Nclude, and Helios Digital Ventures also participated, reaffirming their confidence in Paymob’s business model and potential in the regional fintech industry.
This extension comes on the back of Paymob’s strong performance in its core market of Egypt, where it has experienced 6x revenue growth since the initial Series B in Q2 2022. With the Series B extension and continued profitability in Egypt, Paymob is well-positioned to further its expansion strategy across the MENA region.
Islam Shawky, Co-founder and CEO of Paymob, commented: “We are very excited by our strong prospects in Egypt – where we hold a market-leading position – and the significant traction experienced in the UAE since launching operations there. This funding will help Paymob fully capitalize on the momentum in our established markets, as we accelerate our GCC roll-out. We remain committed to creating cutting-edge infrastructure enabling SMEs across the region to thrive in the digital economy and are proud of our continued impact”.
Also Read: Zoho Expands Qatar Operations & Releases New Survey Data
The expansion into GCC markets has been driven by Paymob’s initial Series B funding of $50 million, raised in 2022 and led by Kora Capital, PayPal Ventures, and Clay Point. The investment fueled Paymob’s growth, allowing it to launch its mobile app in 2023 and grow its merchant base by 3.5 times, now serving nearly 350,000 merchants across MENA.
Paymob has also expanded its payment acceptance suite to offer 50 payment methods through its gateway, POS terminals, and the Paymob app, providing the region’s most comprehensive fintech solution. The company recently introduced embedded checkout services for Shopify and WooCommerce, further demonstrating its commitment to empowering small and medium businesses across the region.