News

Capifly Finishes Successful $1M Pre-Seed Funding Round

The Jordanian startup has also initiated a $10 million Shariah-compliant, non-dilutive capital facility.

Published

2 years ago

October 4, 2023

Nour Nasir

Capifly

Jordan-based Capifly has announced a successful $1 million pre-seed funding round. In addition, the tech startup is also preparing to launch a $10 million non-dilutive capital facility to coincide with its recent expansion into Saudi Arabia.

Capifly unlocks value in the digital economy by offering a proprietary credit scoring technology across a wide range of sectors, including SaaS, gaming, enterprise software, and internet-based virtual goods. The company is rapidly becoming a leader in providing non-dilutive capital — a style of funding that doesn’t require giving up equity or ownership.

Capifly’s CEO and co-founder, Dunya Bashiti, said, “Our vision positions Capifly at the forefront of the internet’s GDP growth. Our unique technology isn’t just for our use; we’re gearing up to underwrite debt for other financial institutions, solidifying Capifly’s key role in the digital era”.

Funders — including Oasis500, BLDR Ventures, Ahli Fintech, Joa Capital, and various angel investors from Jordan and the KSA — have backed Capifly’s growth and ongoing MENA expansion. According to Ahmed Jaradat, Capifly’s CTO and co-founder, the investors’ belief in Capifly’s vision and technological strengths has been invaluable. “The journey is just beginning, and their continued support propels us forward”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Capifly’s ambition doesn’t stop with Middle Eastern expansion. The company’s long-term strategy includes growth across pivotal emerging markets for Islamic financing, with a particular focus on Southeast Asia, where Capifly has already gained a foothold through using Malaysian registration.

The MENA virtual goods market is currently valued at over $15 billion and is estimated to grow by another $10 billion before 2025. The addition of non-dilutive capital from players like Capifly means the market could soon grow at an even greater pace than is currently forecast.

News

Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Published

5 hours ago

April 7, 2025

Nour Nasir

Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.