News
AAT & The First Group Are Transforming Hospitality For Deaf Tourists
The collaboration will bring several innovative solutions to existing MENA establishments, including accessible booking and comprehensive sign-language support.
Amsaan Accessible Tours (AAT) is the first company in the MENA region to specialize in unique tourism experiences for Deaf people. Now, the company has joined forces with The First Group, one of the MENA region’s fastest-growing hospitality investors and providers, in a bid to enhance accessibility across its chain of hotels for Deaf tourists staying in Dubai and beyond.
AAT’s standout product is an accessible booking platform that includes comprehensive sign-language support. Deaf tourists using British Sign Language (BSL) can use the system to easily make reservations, smoothly check in to hotels, and even request room service or emergency assistance through the AAT mobile app.
The First Group, a brand renowned for its upscale properties, including The First Collection Business Bay, Wyndham Dubai Marina, and TRYP by Wyndham Dubai, will integrate AAT’s cutting-edge accessible booking platform with all its existing hospitality brands in Dubai.
“The First Group and Amsaan Accessible Tours share core values of inclusivity, diversity, and equal opportunities in hospitality for all. We are driven by our commitment to provide exceptional experiences to our guests, and we look forward to championing responsible tourism and reinforcing our dedication to state-of-the-art hospitality”, explained Karim Abdelhamid, Vice President of Hotel Operations at The First Group.
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Oleksandr Koltsov, Chief Executive Officer of Amsaan Accessible Tours, added: “This partnership represents a monumental step forward in AAT’s mission to break down barriers for Deaf travelers. Our accessibility solutions will reach a wider audience, making a positive impact not only on individual guests but also on the broader hospitality industry. It should serve as a model for other hotels to follow suit in prioritizing universal accessibility. With The First Group, we are reshaping the hospitality landscape with the power of innovation and technology, ensuring Deaf guests can explore the world with ease and confidence”.
The collaboration with First Group comes as AAT is poised to expand further across the UAE and beyond, with future partnership options being negotiated with hotel chains, tourist attractions, and even airlines.
News
Noon And Yango Switch On Robot Deliveries In Dubai
The rollout folds autonomous couriers into noon’s rapid-delivery network as the UAE tests everyday autonomy.
Noon and Yango Group have signed an agreement to put autonomous robot deliveries into commercial use in Dubai, turning Yango’s earlier pilots into a daily service for noon Minutes orders. The launch in Sobha Hartland is the first full integration of Yango Autonomy’s electric robots with a major e-commerce network in the region, with wider deployment planned across Dubai and, later, other GCC markets.
Residents can choose a robot at checkout, track it in the app and unlock its compartment once it arrives. The hardware runs on Yango’s AI navigation and routing stack, which plans paths, avoids obstacles and yields to pedestrians. The units had already covered more than 1,500 kilometers during previous Dubai pilots, a test bed that demonstrated their ability to operate in mixed pedestrian environments and dense residential streets.
The rollout adds a contactless option to noon’s last-mile network and is positioned as extra capacity during peak periods. “Partnering with Yango Group lets us bring a future-ready delivery option straight to our customers,” said Ali Kafil-Hussain, noon’s Chief Business Officer. Noon has used Minutes to set rapid-delivery expectations in UAE cities; autonomous units now slot into that same high-frequency model.
Regulatory clearance from Dubai’s Roads and Transport Authority underpins the move. The RTA authorized Yango’s robots to operate on public walkways and in neighborhoods, smoothing the shift from controlled trials to commercial work. Dubai has framed autonomous mobility as part of its smart-city buildout, and the partners lean on that agenda to accelerate integration.
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For Yango, the partnership is an anchor for its autonomy platform in the Gulf. Islam Abdul Karim, Yango’s Middle East regional head, said the aim is to make autonomous delivery an “everyday, reliable service” for UAE communities. The company views operational data from early districts as the basis for scaling into more communities and, eventually, cross-border rollouts.
The move lands as Gulf retailers search for faster fulfilment and lower-emission logistics. Autonomous couriers remain a small share of last-mile delivery, but Dubai’s approvals and early usage data give the partners a clearer path to turn pilots into durable infrastructure.
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