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AAT & The First Group Are Transforming Hospitality For Deaf Tourists

The collaboration will bring several innovative solutions to existing MENA establishments, including accessible booking and comprehensive sign-language support.



att and the first group are transforming hospitality for deaf tourists

Amsaan Accessible Tours (AAT) is the first company in the MENA region to specialize in unique tourism experiences for Deaf people. Now, the company has joined forces with The First Group, one of the MENA region’s fastest-growing hospitality investors and providers, in a bid to enhance accessibility across its chain of hotels for Deaf tourists staying in Dubai and beyond.

AAT’s standout product is an accessible booking platform that includes comprehensive sign-language support. Deaf tourists using British Sign Language (BSL) can use the system to easily make reservations, smoothly check in to hotels, and even request room service or emergency assistance through the AAT mobile app.

The First Group, a brand renowned for its upscale properties, including The First Collection Business Bay, Wyndham Dubai Marina, and TRYP by Wyndham Dubai, will integrate AAT’s cutting-edge accessible booking platform with all its existing hospitality brands in Dubai.

“The First Group and Amsaan Accessible Tours share core values of inclusivity, diversity, and equal opportunities in hospitality for all. We are driven by our commitment to provide exceptional experiences to our guests, and we look forward to championing responsible tourism and reinforcing our dedication to state-of-the-art hospitality”, explained Karim Abdelhamid, Vice President of Hotel Operations at The First Group.

Also Read: A Floating Drone Is Helping To Clean Up Dubai Harbor’s Waters

Oleksandr Koltsov, Chief Executive Officer of Amsaan Accessible Tours, added: “This partnership represents a monumental step forward in AAT’s mission to break down barriers for Deaf travelers. Our accessibility solutions will reach a wider audience, making a positive impact not only on individual guests but also on the broader hospitality industry. It should serve as a model for other hotels to follow suit in prioritizing universal accessibility. With The First Group, we are reshaping the hospitality landscape with the power of innovation and technology, ensuring Deaf guests can explore the world with ease and confidence”.

The collaboration with First Group comes as AAT is poised to expand further across the UAE and beyond, with future partnership options being negotiated with hotel chains, tourist attractions, and even airlines.


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Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed

Testing was announced on July 17, and the completion is a major milestone towards upgrading the region’s logistics infrastructure.



initial trials of dubai's driverless evocargo trucks completed
Dubai Media Office

A Dubai-based company has completed the initial trials for the UAE’s first driverless trucks. The groundbreaking achievement by Evocargo, partnering with Dubai South, took place at Dubai South Logistics District, and marked a significant step towards incorporating autonomous technologies into the region’s wider logistics infrastructure.

Announced on Wednesday, July 17th, the trials featured the Evocargo N1 unmanned electric truck navigating a predetermined route within a controlled setting. The test involved interactions with common road obstacles such as cars, trucks, and pedestrians, aiming to evaluate the vehicle’s hardware and software reliability, accident prevention systems, and overall readiness for public road use.

Officials were keen to highlight that this accomplishment aligns with the UAE’s ambitious strategy to position itself as a global leader in innovation and technology adoption. The country aims to have 25% of all transportation in Dubai autonomous by 2030, underscoring its commitment to revolutionizing the logistics sector using advanced technologies.

Mohsen Ahmad, CEO of the Logistics District at Dubai South, emphasized the importance of the collaboration with Evocargo in enhancing the region’s logistics capabilities. He noted that autonomous vehicles are set to increase efficiency, reduce carbon emissions, and establish a sustainable logistics infrastructure that will benefit both Dubai and the wider UAE.

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Ahmed Al-Ansi, CEO of Evocargo Autonomous Logistic Services, also expressed optimism that the trials will draw new customers and investments across the Gulf Cooperation Council (GCC) countries. The partnership aims to lead in innovative tech solutions, further establishing the UAE as a pioneer in autonomous transportation.

The successful completion of the trials marks a crucial step towards realizing the UAE’s vision for a technologically advanced and sustainable future in which autonomous vehicles are expected to play a pivotal role in global logistics.

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