News

ConFex Saudi Arabia To Take Place On October 23rd & 24th

The expo showcases how digitalization and cutting-edge tech are shaping the construction and real estate industries in Saudi Arabia and beyond.

Published

3 years ago

September 25, 2023

Nour Nasir

confex saudi arabia to take place on october 23rd and 24th

The Construction Technology ConFex KSA (CTF KSA) is a two-day immersive event exploring the technology revolutionizing Saudi Arabia’s Built Environment and Giga Project. Co-organized by the Saudi Contractors Authority (SCA), ConFex takes place at the Crowne Plaza, RDC Hotel in Riyadh on October 23rd and 24th.

Confex will showcase how digitalization and advanced tech are shaping construction and real estate in Saudi Arabia. Event organizers expect over 600 attendees, who will join 60 expert speakers and thought leaders in architecture, design, engineering, and construction, plus influential policymakers and investors.

Event themes include advanced technologies driving the built environment, Smart & Future Cities, Digital & Innovative Deliveries, Data Intelligence, and Sustainability. Speaking topics and workshops will cover a wide range of subjects, including:

Virtual construction
Decarbonization of the built environment
The internet of things (IoT)
Machine learning
Predictive data analytics
Digital twins
Building information modeling (BIM)
Building management system software

Confex is an important event for the construction and smart city technology sector. With the industry projected to research a value of nearly $15 billion by 2027, Saudi Arabia is rapidly becoming home to some of the world’s most advanced and futuristic building concepts.

Also Read: Bahrain Plans To Develop 300 Smart Factories By 2026

The Saudi Arabia Giga Project program — a cornerstone of the Vision 2030 program — is the world’s most extensive civil infrastructure initiative. Meanwhile, developments like NEOM, with its massive $500 billion budget, represent the largest construction projects globally. Furthermore, Red Sea tourism projects, valued at $8.5 billion, place a large emphasis on digital and smart delivery, while the $2.4 billion Roshn housing project aims to cut emissions by an estimated 18%.

To learn more about Saudi Arabia’s biggest Construction Technology Confex, head to the official website.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.