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Digital Tech Will Help Saudi Arabia Host 30 Million Pilgrims By 2030
For the last two decades, the Hajj pilgrimage has been typically attended by 2 to 3 millions of pilgrims.
This year’s Hajj pilgrimage was open to 1 million pilgrims from Saudi Arabia. By 2030, Saudi Arabia would like to host as many as 30 million pilgrims. To make this ambitious goal possible, the Kingdom is betting on digital technology.
One tech initiative that was launched by the Saudi Ministry of Hajj and Umrah earlier this year is Hajj Smart ID, a smart ID card with barcodes containing pilgrim’s personal information and documentation. The card frees pilgrims from having to carry official documents, and it also helps guide pilgrims to their residences, among other things.
Last year, Saudi Data and Artificial Intelligence Authority (SDAIA) and Doyof Al Rahman Program (DARP) launched the Pilgrim’s Smart Bracelet (NUSK) project. The bracelet is intended to help organizers track pilgrim’s health information and vaccination records.
Tech initiatives like Hajj Smart ID and the smart bracelet project are guided by the Pilgrim Experience Program, a core component of Saudi Vision 2030. The program strives to give as many Muslims as possible the opportunity to perform Hajj and Umrah to the fullest extent while working on enhancing their experience.
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“These technological solutions can help attract more Muslims to the two holy mosques, ultimately achieving the Kingdom’s goals in the Saudi Vision 2030 to welcome millions of pilgrims and help them with high-quality services and enrich their experience in the kingdom,” said Amr Al-Madah, Deputy Minister of Hajj and Umrah.
For the last two decades, the Hajj pilgrimage has been typically attended by 2 to 3 millions of pilgrims. The last three years were exceptions caused by the COVID-19 pandemic, with the year 2020 seeing a record low attendance of just 1,000 pilgrims. It will be interesting to see how this new digital technology will be able to effectively handle almost 30x the amount of pilgrims by the end of the decade.
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Dubai Duty Free And TerraPay Partner For Seamless Digital Wallet Payments
The move will enhance convenience for the 100 million customers traveling through Dubai Airport each year.
Dubai Duty Free (DDF), the world’s largest single airport retailer, has teamed with payment provider TerraPay to simplify transactions for international travelers. The partnership will allow over 100 million customers to pay using their home-country digital wallets, including Airtel Money, M-PESA, and MTN MoMooffering, allowing for seamless and accessible shopping experiences.
With TerraPay’s global network of 3.7 billion mobile wallets and its cross-border payments infrastructure, Dubai Duty Free is expanding its payment options to meet evolving consumer preferences. By integrating digital wallets into its system, DDF provides a convenient alternative to traditional payment methods, making transactions much smoother for travelers.
Digital wallets are rapidly becoming the dominant payment method worldwide: In 2025, they are expected to handle 52% of global eCommerce transactions and 30% of all in-store purchases. In addition, digital wallets are already projected to surpass 35% of all cross-border payments this year, highlighting the growing demand for fast, easy, and secure transactions.
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Ambar Sur, Founder & CEO of TerraPay, stated, “Our partnership with Dubai Duty Free […] reflects our shared vision […] to enhance convenience and accessibility, building an inclusive ecosystem that prioritizes customers. It also aligns with the launch of TerraPay’s Wallet Interoperability Council, which aims to create a more connected global payment landscape”.
Echoing this sentiment, Ramesh Cidambi, Managing Director of Dubai Duty Free, said, “We are reinforcing our commitment to empowering our customers by enabling them to pay with their preferred methods. Dubai Duty Free has always been at the forefront of technological advancements, and with access to TerraPay’s vast network, we’re excited to offer this new payment solution”.
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