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Samsung To Launch New Foldable Phones This August
In addition to the two foldable smartphones, Samsung will also probably launch the Galaxy Watch 5, the Galaxy Watch 5 Pro, and the Galaxy Buds 2 Pro.
Recent leaks have revealed renders of two new foldable smartphones from Samsung, which the South Korean producer of electronic devices will almost certainly launch on August 10th. The leaks come from Evan Blass and 91mobiles, and they show the Samsung Galaxy Z Fold 4 and the Samsung Galaxy Z Flip 4.
The Galaxy Z Fold 4 is showcased in three colors (Black, Blue, and Gold/Cream), and it sports a design that’s very similar to the design of the Galaxy Z Fold 3 we saw last year.
According to rumors that have been floating around the internet for some time now, the Galaxy Z Fold 4 will be slightly lighter than its predecessor and will ship with the Snapdragon 8+ Gen 1 processor and 12 GB of RAM. The device is expected to run Android 12 and be available with up to 1 TB of storage.
The smartphone’s cameras will also be upgraded and feature a 50 MP main sensor, a 12 MP ultrawide sensor, a 10 MP telephoto sensor with 3x optical zoom, a 10 MP front-facing sensor for selfies, and a 16 MP under-display sensor.
The Galaxy Z Flip 4 will also use the mighty Snapdragon 8+ Gen 1 processor, but it will probably be available with only 8 GB of RAM and up to 512 GB of storage.
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The upgrade users of the current Galaxy Z Flip 3 look forward to the most is the increase of the smartphone’s battery capacity from 3,300 mAh to 3,800 mAh or possibly even 3,900 mAh. Together with support for 25 W fast charging, it should make it much easier for users to maintain a reasonably high battery percentage.
In addition to the two foldable smartphones, Samsung will also probably launch the Galaxy Watch 5, the Galaxy Watch 5 Pro, and the Galaxy Buds 2 Pro. You’ll be able to watch the livestream on Samsung’s official website on August 10, 2022 (10:00PM KST).
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Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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