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Dubai Introduces Its Metaverse Strategy

The aim of the initiative is to make Dubai the leader in the region and one of the top 10 cities globally in terms of metaverse economy.

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dubai introduces its metaverse strategy

Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum seems to share Meta’s vision for the next generation of the internet because he has recently launched the Dubai Metaverse Strategy.

The aim of the initiative is to make Dubai the leader in the region and one of the top 10 cities globally in terms of metaverse economy by supporting 40,000 virtual jobs and 5x the number of blockchain and metaverse companies. By achieving these ambitious goals, Dubai could add $4 billion to its economy within the next 5 years.

dubai metaverse strategy

“His Highness added that adopting new technologies will be a stepping stone in Dubai’s vision to use future technologies to create new work models in vital sectors and increase the metaverse’s impact on regional and global economies,” states an announcement published by the UAE official news agency WAM.

The Dubai Metaverse Strategy consists of three pillars. The first pillar is intended to foster metaverse innovation and economic contribution. The purpose of the second pillar is to cultivate metaverse talent through education and training. Finally, the third pillar is all about developing metaverse use-cases and applications at the government level.

The three pillars are supported by the adoption, scaling, and global advocation of safe platforms, in addition to infrastructure and regulation refinement.

Also Read: UAE To Punish Crypto Scammers With Fines & Jail Time

While certainly one of the most bullish proponents of the metaverse, Dubai isn’t the first city to introduce a cohesive strategy. Just last month, Chinese city Shanghai released a policy paper that outlines its strategy to cultivate a metaverse industry worth more than 350 billion yuan ($52 billion) by the end of 2025.

Globally, the metaverse market is projected to be worth around $1,607.12 billion by the end of the decade, according to Precedence Research. Do you think Dubai will see a return on this massive investment?

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Emirates Airline To Invest $2 Billion On Major Upgrades

Emirates plans a huge retrofit on its fleet and an upgrade to the inflight experience.

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Emirates

Emirates Airline has just announced plans to improve its inflight experience for passengers. The carrier has budgeted $2 billion to refit the interiors of over 120 of its aircraft, aiming for a more modern aesthetic for cabins, along with better food choices, modern inflight entertainment options, and a significant service overhaul.

Emirates is well known for its premium service, so this overhaul is an ambitious decision, as many other airlines are trying their hardest to increase revenues and reduce costs.

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“Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level,” says Sir Tim Clark, President of Emirates Airline.

emirates airline refurbished fleet 2

The investment aims to ensure Emirates stays on top form, with many of the upgrades scheduled to materialize quickly. For the physical refit, aircraft are scheduled to enter the Emirates Engineering Center in November. So what can passengers expect once work is complete? The most significant change will be to aircraft interiors, where flyers of all classes will immediately spot new flooring, paneling, and reupholstered seats.

Also Read: Saudi Arabia Reveals Plans To Build The City Of The Future

As well as a physical overhaul, the airline plans to upgrade entertainment systems, adding a “Cinema in the Sky” experience, complete with a bespoke app. In addition, better meal choices will reflect changing dietary preferences, including a new vegan menu and a nod to sustainability — though there will remain a strong luxury vibe to the proceedings, as the company has entered an exclusive agreement to offer Dom Perignon vintage champagne on board, as well as delicacies such as Persian caviar.

Though many of the improvements may seem trivial, Emirates is hoping that along with a huge cabin overhaul, their overall flight experience will continue to make travel a pleasurable experience, elevating their service above the competition.

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