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Fujifilm Has Announced The Instax Mini 11 BTS Butter
There’s just something magical about having a physical picture in your hands.
Instant cameras make for wonderfully quirky gifts that are guaranteed to make happy not just avid photographers but everyone can appreciate the ability to press the shutter button and see a finished print just a few seconds later.
There is something magical about having a physical picture in your hands, these days we always forget to be present and live in the moment! Using Instax allows you to capture that memory and print it instantly. It’s no wonder then that the demand for instant cameras spikes every year around the holidays and celebrations. To meet this demand, Fujifilm has recently announced the Instax Mini 11 BTS Butter instant camera in collaboration with BTS.
BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.
“The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look” states Fujifilm in its official press release. “The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem”.
Like all Mini 11 instant cameras, the BTS Butter version includes:
Automatic Exposure Function For Better Pictures Day Or Night

The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.
Selfie Mode For Quick & Easy Selfies

Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
Sleek Design With Attention To Detail

Contrasting design elements on the mini 11 BTS Butter version are achieved by using a different material around the lens from the rest of the camera body, which result in a fun, eye-catching look that’s very clearly Butter-inspired.
New Mini Film Variety

Also accompanying the launch of this exciting new instant camera is mini film BTS Butter version, featuring a vivid yellow border full of the trademark BTS Butter heart insignia. The film will be available in single cartridges featuring 10 exposures each.
Also Read: Meta Unveils Its Prototype Haptic Gloves For Virtual Reality
The pop culture-inspired instant camera will be available for purchase in the Middle East within the next few weeks, and is expected to sell for $99 USD, and the Mini film BTS Butter version should cost roughly $10 USD. If you’d like to find more information about both products, make sure to follow Fujifilm Instax on Facebook and Instagram for all the latest updates.
News
Syria Just Got Its First Super App Featuring Built-In Digital Payments
Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.
For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.
Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.
Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.
Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI
The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.
For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.
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