News

Fujifilm Has Announced The Instax Mini 11 BTS Butter

There’s just something magical about having a physical picture in your hands.

Published

5 years ago

December 22, 2021

Joanna Melki

Fujifilm

Instant cameras make for wonderfully quirky gifts that are guaranteed to make happy not just avid photographers but everyone can appreciate the ability to press the shutter button and see a finished print just a few seconds later.

There is something magical about having a physical picture in your hands, these days we always forget to be present and live in the moment! Using Instax allows you to capture that memory and print it instantly. It’s no wonder then that the demand for instant cameras spikes every year around the holidays and celebrations. To meet this demand, Fujifilm has recently announced the Instax Mini 11 BTS Butter instant camera in collaboration with BTS.

BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.

“The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look” states Fujifilm in its official press release. “The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem”.

Like all Mini 11 instant cameras, the BTS Butter version includes:

Automatic Exposure Function For Better Pictures Day Or Night

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The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.

Selfie Mode For Quick & Easy Selfies

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Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.

Sleek Design With Attention To Detail

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Contrasting design elements on the mini 11 BTS Butter version are achieved by using a different material around the lens from the rest of the camera body, which result in a fun, eye-catching look that’s very clearly Butter-inspired.

New Mini Film Variety

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Also accompanying the launch of this exciting new instant camera is mini film BTS Butter version, featuring a vivid yellow border full of the trademark BTS Butter heart insignia. The film will be available in single cartridges featuring 10 exposures each.

Also Read: Meta Unveils Its Prototype Haptic Gloves For Virtual Reality

The pop culture-inspired instant camera will be available for purchase in the Middle East within the next few weeks, and is expected to sell for $99 USD, and the Mini film BTS Butter version should cost roughly $10 USD. If you’d like to find more information about both products, make sure to follow Fujifilm Instax on Facebook and Instagram for all the latest updates.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.