News

Fujifilm Launches Its Instax Mini Evo Hybrid Instant Camera

A new hybrid instant camera that includes all the amazing features of a hybrid instant camera, a classic analog look, and a little more!

Published

2 years ago

March 11, 2022

Joanna Melki

Fujifilm

The Instax Mini Evo is the newest hybrid Instax camera launched by Fujifilm. It’s a flagship model of the Instax series of instant cameras that features more advanced functions, operability, print quality, and apps than ever before.

Like other hybrid instant cameras, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and select images they want to print.

The new Instax Mini Evo offers versatile shooting effects that can deliver up to 100 different combinations of effects for Instax shots.

Design & Specifications

The Instax Mini Evo comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro”. These two types of effects can be combined freely to create up to 100 different shooting effects, giving users the ability to fully express their emotions.

fujifilm instax mini evo shooting effects

The new model, designed with a classical and luxurious touch, is the first Instax camera equipped with a print lever, lens dial and film dial allowing users to choose a plethora of shooting effects and print. These dials are designed with attention to the finest details including operation sound offering the joy of creating analog photographic arts to the users.

Also Read: Fujifilm Launches Instax Link WIDE Smartphone Printer

A ring around the 28mm (equivalent) F2.0 lens can be twisted to switch between ten lens effects: Normal, Vignette, Soft Focus, Blur, Fisheye, Color Shift, Light Leak, Mirror, Double Exposure, and Half-Frame.

Behind the lens is a 1/5-inch CMOS sensor with a resolution of 4.9 MP (or about 2560 x 1920 pixels), ISO range from 100 to 1600, and shutter speed range from 1/4s to 1/8000s.

The camera weighs 285 grams and measures 87 x 122.9 x 36 mm, so it’s approximately twice as heavy as the iPhone 12 or the iPhone 13 Mini.

High-Quality Prints From Any Device

The Instax Mini Evo’s resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The camera offers the “Instax-Rich” mode for rich colors in addition to the “Instax-Natural” mode for softer touch characteristic of Instax prints.

fujifilm instax mini evo smartphone app

The Mini Evo also works as an Instax printer, meaning you can print out pictures from your smartphone wirelessly using a dedicated app.

The app features the “Direct Print” function for using the Instax Mini Evo as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transferred Images” function for saving a photo (shot with the Instax Mini Evo) in a smartphone as an image decorated with an Instax frame so you can share them as digital Instax snaps.

Make sure you’re following Fujifilm Middle East on Facebook and Instagram for all the latest updates.

News

Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

Published

2 days ago

July 25, 2024

Nour Nasir

Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.