News

Fujifilm Launches Its Instax Mini Evo Hybrid Instant Camera

A new hybrid instant camera that includes all the amazing features of a hybrid instant camera, a classic analog look, and a little more!

Published

4 years ago

March 11, 2022

Joanna Melki

Fujifilm

The Instax Mini Evo is the newest hybrid Instax camera launched by Fujifilm. It’s a flagship model of the Instax series of instant cameras that features more advanced functions, operability, print quality, and apps than ever before.

Like other hybrid instant cameras, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and select images they want to print.

The new Instax Mini Evo offers versatile shooting effects that can deliver up to 100 different combinations of effects for Instax shots.

Design & Specifications

The Instax Mini Evo comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro”. These two types of effects can be combined freely to create up to 100 different shooting effects, giving users the ability to fully express their emotions.

fujifilm instax mini evo shooting effects

The new model, designed with a classical and luxurious touch, is the first Instax camera equipped with a print lever, lens dial and film dial allowing users to choose a plethora of shooting effects and print. These dials are designed with attention to the finest details including operation sound offering the joy of creating analog photographic arts to the users.

Also Read: Fujifilm Launches Instax Link WIDE Smartphone Printer

A ring around the 28mm (equivalent) F2.0 lens can be twisted to switch between ten lens effects: Normal, Vignette, Soft Focus, Blur, Fisheye, Color Shift, Light Leak, Mirror, Double Exposure, and Half-Frame.

Behind the lens is a 1/5-inch CMOS sensor with a resolution of 4.9 MP (or about 2560 x 1920 pixels), ISO range from 100 to 1600, and shutter speed range from 1/4s to 1/8000s.

The camera weighs 285 grams and measures 87 x 122.9 x 36 mm, so it’s approximately twice as heavy as the iPhone 12 or the iPhone 13 Mini.

High-Quality Prints From Any Device

The Instax Mini Evo’s resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The camera offers the “Instax-Rich” mode for rich colors in addition to the “Instax-Natural” mode for softer touch characteristic of Instax prints.

fujifilm instax mini evo smartphone app

The Mini Evo also works as an Instax printer, meaning you can print out pictures from your smartphone wirelessly using a dedicated app.

The app features the “Direct Print” function for using the Instax Mini Evo as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transferred Images” function for saving a photo (shot with the Instax Mini Evo) in a smartphone as an image decorated with an Instax frame so you can share them as digital Instax snaps.

Make sure you’re following Fujifilm Middle East on Facebook and Instagram for all the latest updates.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

4 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.