The Instax Mini Evo is the newest hybrid Instax camera launched by Fujifilm. It’s a flagship model of the Instax series of instant cameras that features more advanced functions, operability, print quality, and apps than ever before.
Like other hybrid instant cameras, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and select images they want to print.
The new Instax Mini Evo offers versatile shooting effects that can deliver up to 100 different combinations of effects for Instax shots.
Design & Specifications
The Instax Mini Evo comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro”. These two types of effects can be combined freely to create up to 100 different shooting effects, giving users the ability to fully express their emotions.
The new model, designed with a classical and luxurious touch, is the first Instax camera equipped with a print lever, lens dial and film dial allowing users to choose a plethora of shooting effects and print. These dials are designed with attention to the finest details including operation sound offering the joy of creating analog photographic arts to the users.
A ring around the 28mm (equivalent) F2.0 lens can be twisted to switch between ten lens effects: Normal, Vignette, Soft Focus, Blur, Fisheye, Color Shift, Light Leak, Mirror, Double Exposure, and Half-Frame.
Behind the lens is a 1/5-inch CMOS sensor with a resolution of 4.9 MP (or about 2560 x 1920 pixels), ISO range from 100 to 1600, and shutter speed range from 1/4s to 1/8000s.
The camera weighs 285 grams and measures 87 x 122.9 x 36 mm, so it’s approximately twice as heavy as the iPhone 12 or the iPhone 13 Mini.
High-Quality Prints From Any Device
The Instax Mini Evo’s resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The camera offers the “Instax-Rich” mode for rich colors in addition to the “Instax-Natural” mode for softer touch characteristic of Instax prints.
The Mini Evo also works as an Instax printer, meaning you can print out pictures from your smartphone wirelessly using a dedicated app.
The app features the “Direct Print” function for using the Instax Mini Evo as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transferred Images” function for saving a photo (shot with the Instax Mini Evo) in a smartphone as an image decorated with an Instax frame so you can share them as digital Instax snaps.
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.
After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.