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How To Create An Effective GPS Tracking Solution In The Middle East
With such a strong and growing demand for GPS tracking technology in the Middle East, here’s how to create the most effective solution.
The demand for GPS tracking systems in the Middle East is constantly growing. In 2023, this market in the region is expected to reach a compound annual growth rate (CAGR) of 19.29%, leading to a revenue of USD 2.71 billion.
Several factors cause such hype around the IoT and telematics. First, Middle Eastern countries import a lot of smart state-of-the-art vehicles. It determines the demand for advanced telematics systems that streamline fleet management and make it more convenient. Second, countries like Saudi Arabia, Qatar, and the United Arab Emirates are leading the way in smart cities, which naturally results in the mass employment of IoT technologies for intelligent transportation as well.
Creating An Effective Client-Oriented GPS Tracking Solution
A successful solution for GPS tracking usually comprises four elements: reliable hardware, a user-friendly IoT platform, continuous technical support, and a strong focus on customer needs. And further on, using the example of a real use case, we will show you how to successfully combine all these elements in one solution. This project is the winner of the international competition for telematics and IoT solutions IoT project of the year 2022, organized by Wialon, the ultimate platform for GPS tracking and IoT.
Ruptela, one of the leading GPS hardware manufacturers in Lithuania, that occupies the 5th position in the GPS Hardware Manufacturers Top 10 2022 ranking, and Xsense, a GPS tracking system developer from Thailand, joined forces to solve the everyday operating issues of Thailand Post Distribution. Among the problems the organization faced were unauthorized vehicle use, cargo and truck theft, high fuel consumption, and reckless driving.
The Solution To Cope With The Client’s Issues
Ruptela and Xsense considered all those issues and provided the client with a full-fledged vehicle GPS tracking system with the requested features including real-time vehicle tracking, driver identification and behavior monitoring.
Within this project’s scope, Xsense GPS tracking system enabled the client to access the location of their vehicles and other telematics data collected from Ruptela’s hardware. The client’s vehicles were equipped with Ruptela Pro5 GPS tracker, complemented with an MCR (magnetic card reader) and voice playback hardware specifically designed for the project. The MCR accessory allowed the client to identify drivers and helped to cope with vehicle misuse or thefts. It also ensured drivers’ authorization before starting a trip by providing repeated voice alerts. In addition, the voice playback solution alerted drivers when they were overspeeding, harsh braking, and accelerating. As a result, it helped improve driving skills and resulted in reduced fuel consumption.
Besides, Xsense GPS tracking system generated reports on violations allowing Thailand Post Distribution to learn when and where violations occurred and support evidence with exact data. Together, Ruptela hardware and Xsense GPS tracking technology gave the customer effective means of overseeing the fleet and promoting responsible driving habits among the company drivers.
Expanded Technical Support
Providing constant support to customers and putting emphasis on their requirements are two factors previously identified as crucial to creating effective IoT solutions. Ruptela delivered excellent technical support throughout the project by assisting the client in configuring their devices to speed up the installation process.
Ruptela’s field application engineers guided the client’s employees through the onboarding processes offering hands-on training on installing devices and providing the comprehensive documentation. Further, Ruptela’s 24/5 multilingual support team was always available to assist with any concerns.
The Project Results
As a result of this project, Ruptela and Xsence provided Thailand Post Distribution with a full-fledged vehicle fleet management system with all the requested features that determine a successful IoT project we mentioned previously.
First, the proven GPS trackers manufactured by Ruptela were complemented with MCR and voice playback hardware to cover the client’s specific challenges, meaning that the client’s employees drive more carefully and identify themselves precisely. Moreover, improved driving behavior reduces fuel consumption. Second, the GPS tracking system developed by the experienced Xsense team ensured real-time vehicle tracking and fleet management. So, the Thailand post could always track vehicle location and take action immediately in case theft is suspected. Third, Ruptela’s technical support allowed Thailand Post Distribution personnel to focus on their work instead of worrying about the hardware setup and other related issues. And last but not least, when developing the solution, Xsense and Ruptela kept the project peculiarities and customer requirements in mind, which eventually helped them cope with the client’s problems such as vehicle misuse, unsafe driving, high fuel consumption, etc.
The primary project outcome is a satisfied client who now has a solution that helps address several challenges, improve service quality, reduce costs, and meet government requirements.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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