News

Dubai Unveils Plans For Climate-Controlled Cycling Highway

The city aims to promote walking and cycling as primary modes of transport for residents by 2040.

Published

4 years ago

February 1, 2023

Nour Nasir

dubai unveils plans for climate-controlled cycling highway

URB

When it comes to sustainable modes of transport, countries like the Netherlands have it pretty easy with their temperate climates. On the other hand, the sweltering heat of the Middle East isn’t ideal for cycling or walking to the office.

Arab countries, therefore, need to think outside the box when implementing sustainable (think car-free) forms of transportation, especially if they aim to meet emissions targets as we head toward 2030 and beyond.

A recent announcement by Dubai authorities provides a glimpse into a different green future. City planners have recently unveiled a 93-km climate-controlled cycling highway, named The Loop, with the aim of making cycling and walking to work feasible for up to 80% of residents by the year 2040.

Dubai-based sustainable developer URB is leading the project, and the route will feature a “climate-controlled all-year environment” to make walking and cycling more viable for residents, in line with the Emirate’s 20-minute city initiative.

Also Read: Toothpick Is Aiming To Digitize Dentalcare In The UAE & Beyond

The elaborate cycle track is currently still at the R&D stage but is already set to feature leisure and community spaces along its length, providing “an enjoyable mode of sustainable transport, no matter the weather conditions,” the development team said in a recent statement.

In November 2022, URB won two contracts for cycling paths in Dubai’s Al Khawaneej and Mushrif, which form part of a 278-km cycling masterplan for the region. The team will use their experience to develop the new climate-controlled urban highway.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

7 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.