News

Toothpick Is Aiming To Digitize Dentalcare In The UAE & Beyond

The Dubai-based dental health startup has ambitious plans to revolutionize the way we approach oral health.

Published

4 years ago

January 31, 2023

toothpick is aiming to digitize dentalcare in the uae and beyond

Last year, the global dental market’s value was estimated at nearly $40 billion. Despite being immensely profitable, the sector remains decidedly old-school in its approach to digitization and cloud-based solutions. For that reason, startups have enormous potential to help dentalcare providers streamline their operations and patient journeys while enhancing supply chains.

One of those startups, known as Toothpick, is a homegrown, UAE-based venture that allows dentists to find products and services in their local marketplace and matches them to various financial solutions.

Toothpick is another success story from AREA 2071, the government-funded startup accelerator helping Dubai become a leading player in the world’s interconnected digital economy. The startup is the first healthtech innovator globally to attempt to digitalize the dental industry and has acquired over 50,000 subscribers, 390 local suppliers, and sold nearly 70,000 products.

Although founded and based in Dubai, Toothpick has expanded its services into Egypt, Lebanon, and Qatar while recently signing agreements for the Saudi Arabian and Kuwaiti markets. The company’s next target regions are Germany, Austria, and Switzerland, and, if successful, the lucrative Asian and American markets.

Also Read: How To Find The Best Remote Work Opportunities In The Middle East

“We were inspired by the leadership and vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to aim as high as possible. Being immersed in the spirit of Emirates Towers and seeing the motivational quotes from the UAE’s leadership on a daily basis instilled confidence. We have attempted to integrate the UAE’s approach to problem-solving into our thinking and company structure, which has led us to achieve some significant milestones and will propel us to further success,” says Sary Azakir, Managing Partner of Toothpick.

As part of Toothpick’s pre-seed funding round, the company raised $2.8 million and is set to generate over $15 million during its Series A Round.

Related Topics:HealthTech Toothpick United Arab Emirates

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Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

4 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.