Last year, the global dental market’s value was estimated at nearly $40 billion. Despite being immensely profitable, the sector remains decidedly old-school in its approach to digitization and cloud-based solutions. For that reason, startups have enormous potential to help dentalcare providers streamline their operations and patient journeys while enhancing supply chains.

One of those startups, known as Toothpick, is a homegrown, UAE-based venture that allows dentists to find products and services in their local marketplace and matches them to various financial solutions.

Toothpick is another success story from AREA 2071, the government-funded startup accelerator helping Dubai become a leading player in the world’s interconnected digital economy. The startup is the first healthtech innovator globally to attempt to digitalize the dental industry and has acquired over 50,000 subscribers, 390 local suppliers, and sold nearly 70,000 products.

Although founded and based in Dubai, Toothpick has expanded its services into Egypt, Lebanon, and Qatar while recently signing agreements for the Saudi Arabian and Kuwaiti markets. The company’s next target regions are Germany, Austria, and Switzerland, and, if successful, the lucrative Asian and American markets.

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“We were inspired by the leadership and vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to aim as high as possible. Being immersed in the spirit of Emirates Towers and seeing the motivational quotes from the UAE’s leadership on a daily basis instilled confidence. We have attempted to integrate the UAE’s approach to problem-solving into our thinking and company structure, which has led us to achieve some significant milestones and will propel us to further success,” says Sary Azakir, Managing Partner of Toothpick.

As part of Toothpick’s pre-seed funding round, the company raised $2.8 million and is set to generate over $15 million during its Series A Round.