News

MENA Digital Economy Set To Hit $400 Billion By 2030

Education and health technology sectors alone are forecast to reach a combined market size of $20 billion by 2030.

Published

3 years ago

October 6, 2022

mena digital economy set to hit $400 billion by 2030

Although COVID-19 sent shockwaves through brick-and-mortar retail businesses and decimated the travel industry, the world’s digital economy actually reaped enormous benefits from lockdowns and reduced movement.

According to newly released data, the digital economies of the Middle East and North Africa (MENA) countries are now estimated to be worth an incredible $400 billion by 2030.

To reach the enormous milestone in under ten years, the entire region’s economy will need to undergo rapid transformation. Sectors including food, travel and bill payment have declined in recent years. However, health and education technology appear to be booming — though predictably, online retail is driving much of the growth, increasing at a rate of 20% per year alone.

According to the report, Generation Z will fuel a great deal of the decade’s growth, and the expansion of EdTech services will require significant skill development, with schools and higher education institutions adding new technology-focused courses to their curriculums.

Also Read: Saudi Arabia To Send First Female Astronaut Into Space By 2023

Saudi Arabia and the United Arab Emirates have already significantly contributed to the region’s global digital expansion. Future growth is anticipated to be more evenly spread among the MENA countries, as the two leading nations currently account for half of the area’s total digital economy.

According to the new survey, the rest of the MENA region is improving in its rate of digital adoption, with the time spent on digital channels now nearing 8 hours per day, which is a figure similar to the United Arab Emirates and Saudi Arabia.

News

Google Pay Launches In Lebanon With Support From Multiple Banks

Bank Audi, Neo Digital Bank, and Whish Money are all offering support for Mastercard and Visa cardholders.

Published

2 weeks ago

June 25, 2025

Nour Nasir

google pay launches in lebanon with support from multiple banks

neo Bank Audi

Google Pay has officially launched in Lebanon, allowing Android users to make secure, contactless payments via their smartphones. The rollout has been quickly supported by BLOM, BLF, Whish Money, Bank Audi, and its digital banking offshoot Neo Digital Bank. Customers of all three services can now add eligible Mastercard and Visa payment cards to their Google Wallets.

The integration enables in-store tap-to-pay transactions, as well as online and in-app purchases, using the same cards users already carry. For Bank Audi and Neo Digital Bank, the launch covers Mastercard products; for Whish Money, BLOM, and BLF it includes Visa cards. Payments are processed through the Google Pay platform, which maintains cardholder privacy while extending standard card protections.

To begin using the service, customers can download the Google Wallet app from Google Play, select “Add to Wallet,” and follow a short verification process. Once set up, payments can be made with a single tap — eliminating the need to carry physical cards or cash.

Also Read: Oakley And Meta Reveal Performance-Focused AI Smart Glasses

“This launch represents a significant milestone in our commitment to digital innovation and customer convenience,” said Toufic Koussa, CEO at Whish Money. “By making Whish Visa Card available on Google Pay, we’re enabling our customers to make everyday transactions faster, more secure, and more inclusive. It’s about giving them the tools they need to transact seamlessly, wherever they are”.

The move follows the official activation of Google Pay in Lebanon on June 24, 2025, and marks a notable expansion of mobile payment options in a market where Apple Pay has yet to gain traction. Google’s entry is expected to increase digital wallet adoption among Android users and pave the way for further collaborations with regional financial institutions.