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MENA Digital Economy Set To Hit $400 Billion By 2030

Education and health technology sectors alone are forecast to reach a combined market size of $20 billion by 2030.

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mena digital economy set to hit $400 billion by 2030

Although COVID-19 sent shockwaves through brick-and-mortar retail businesses and decimated the travel industry, the world’s digital economy actually reaped enormous benefits from lockdowns and reduced movement.

According to newly released data, the digital economies of the Middle East and North Africa (MENA) countries are now estimated to be worth an incredible $400 billion by 2030.

To reach the enormous milestone in under ten years, the entire region’s economy will need to undergo rapid transformation. Sectors including food, travel and bill payment have declined in recent years. However, health and education technology appear to be booming — though predictably, online retail is driving much of the growth, increasing at a rate of 20% per year alone.

According to the report, Generation Z will fuel a great deal of the decade’s growth, and the expansion of EdTech services will require significant skill development, with schools and higher education institutions adding new technology-focused courses to their curriculums.

Also Read: Saudi Arabia To Send First Female Astronaut Into Space By 2023

Saudi Arabia and the United Arab Emirates have already significantly contributed to the region’s global digital expansion. Future growth is anticipated to be more evenly spread among the MENA countries, as the two leading nations currently account for half of the area’s total digital economy.

According to the new survey, the rest of the MENA region is improving in its rate of digital adoption, with the time spent on digital channels now nearing 8 hours per day, which is a figure similar to the United Arab Emirates and Saudi Arabia.

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Cemplicity Is Bringing Real-Time Patient Insights To The UAE

The advanced healthcare platform offers tools for chronic disease management and improved patient experiences.

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cemplicity is bringing real-time patient insights to the uae
Cemplicity

Cemplicity — a leading health-tech company founded in 2013 — has launched its advanced platform in the UAE, aiming to revolutionize patient care and streamline healthcare operations to improve clinical outcomes.

Designed to analyze patient-reported data in real-time, the platform incorporates Patient-Reported Experience Measures (PREMs) and Patient-Reported Outcome Measures (PROMs) to collect and analyze patient feedback. By transforming the data into actionable insights, healthcare providers will be better equipped to improve quality of care and increase efficiency.

Cemplicity’s technology can even tackle chronic conditions like diabetes, which affects 12.3% of the UAE population. By enabling regular symptom tracking and side-effect monitoring (even when patients are at home) the platform ensures proactive care management, and can also optimize early detection and screening of cancers.

Blaik Wilson, Cemplicity’s CEO, shared: “We are excited to bring Cemplicity to the UAE, a nation committed to healthcare excellence. With the private healthcare sector evolving at an impressive pace, partnering with such forward-thinking providers enables us to transform patient feedback into meaningful insights that enhance patient experiences and improve outcomes”.

Wilson added: “Globally, healthcare produces 30% of the world’s data volume. Aggregating and anonymizing patient-reported data not only uncovers trends and evaluates treatment outcomes but also advances the UAE’s broader ambition to lead in medical research and innovation”.

Also Read: Malak Trabelsi Loeb On Leadership And QIS 2025

With a presence in nine countries and partnerships with major healthcare providers like the UK’s National Health Service (NHS), Cemplicity has already redefined how hospitals and clinics leverage patient feedback. Its tools, known for achieving high survey response rates, help link patient experiences to organizational KPIs and Net Promoter Scores (NPS), enabling measurable improvements in operations, and clinical outcomes, while fostering a culture of continuous improvement.

For the UAE market, the platform has been specially adapted to local needs, offering multilingual support (including Arabic) and seamless integration with tools such as WhatsApp and various hospital management systems.

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