News

Gatorade Introduces Smart Water Bottle To Help You Hydrate

The company’s $70 Smart Gx Bottle partners with a Sweat Patch and connects to a smartphone app.

Published

4 years ago

October 6, 2022

Nour Nasir

Gatorade

Gatorade has made a smart water bottle that can help to determine your baseline hydration level and monitor post-workout recovery. The Smart Gx Bottle’s cap has a ring of LEDs that alert you when it’s time to top up your hydration levels, gently reminding you to keep your fluids topped up.

The smart bottle can be charged by USB cable, and as long as you remove the cap, it can happily be placed in a dishwasher — which is just as well, as Gatorade is also offering special pods that help to replenish electrolytes and carbs that are compatible with the Smart Gx Bottle.

Hydration levels can be monitored in the unique (iOS-only) Gx App, which also helps users with recovery recommendations, as well as giving nutrition and training advice. As well as the Smart Bottle, Gatorade has also developed a single-use wearable called the Sweat Patch, which, as the name suggests, monitors perspiration levels as a partner to the Smart Gx bottle.

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Smart water bottles with hydration level tracking have been around for several years, but Gatorade is a well-known brand, and hopes to use its reputation to offer a premium product that’s a cut above the typical crowd-funded affair.

The Smart Gx Bottle is now available on Gatorade’s website, costing $70. As an introductory offer, Gatorade will throw in a Sweat Patch and a pack of four hydration pods for no extra outlay.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.