News

Gatorade Introduces Smart Water Bottle To Help You Hydrate

The company’s $70 Smart Gx Bottle partners with a Sweat Patch and connects to a smartphone app.

Published

2 years ago

October 6, 2022

Nour Nasir

Gatorade

Gatorade has made a smart water bottle that can help to determine your baseline hydration level and monitor post-workout recovery. The Smart Gx Bottle’s cap has a ring of LEDs that alert you when it’s time to top up your hydration levels, gently reminding you to keep your fluids topped up.

The smart bottle can be charged by USB cable, and as long as you remove the cap, it can happily be placed in a dishwasher — which is just as well, as Gatorade is also offering special pods that help to replenish electrolytes and carbs that are compatible with the Smart Gx Bottle.

Hydration levels can be monitored in the unique (iOS-only) Gx App, which also helps users with recovery recommendations, as well as giving nutrition and training advice. As well as the Smart Bottle, Gatorade has also developed a single-use wearable called the Sweat Patch, which, as the name suggests, monitors perspiration levels as a partner to the Smart Gx bottle.

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Smart water bottles with hydration level tracking have been around for several years, but Gatorade is a well-known brand, and hopes to use its reputation to offer a premium product that’s a cut above the typical crowd-funded affair.

The Smart Gx Bottle is now available on Gatorade’s website, costing $70. As an introductory offer, Gatorade will throw in a Sweat Patch and a pack of four hydration pods for no extra outlay.

News

Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

Published

1 day ago

July 25, 2024

Nour Nasir

Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.