News

Gatorade Introduces Smart Water Bottle To Help You Hydrate

The company’s $70 Smart Gx Bottle partners with a Sweat Patch and connects to a smartphone app.

Published

2 years ago

October 6, 2022

Nour Nasir

Gatorade

Gatorade has made a smart water bottle that can help to determine your baseline hydration level and monitor post-workout recovery. The Smart Gx Bottle’s cap has a ring of LEDs that alert you when it’s time to top up your hydration levels, gently reminding you to keep your fluids topped up.

The smart bottle can be charged by USB cable, and as long as you remove the cap, it can happily be placed in a dishwasher — which is just as well, as Gatorade is also offering special pods that help to replenish electrolytes and carbs that are compatible with the Smart Gx Bottle.

Hydration levels can be monitored in the unique (iOS-only) Gx App, which also helps users with recovery recommendations, as well as giving nutrition and training advice. As well as the Smart Bottle, Gatorade has also developed a single-use wearable called the Sweat Patch, which, as the name suggests, monitors perspiration levels as a partner to the Smart Gx bottle.

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Smart water bottles with hydration level tracking have been around for several years, but Gatorade is a well-known brand, and hopes to use its reputation to offer a premium product that’s a cut above the typical crowd-funded affair.

The Smart Gx Bottle is now available on Gatorade’s website, costing $70. As an introductory offer, Gatorade will throw in a Sweat Patch and a pack of four hydration pods for no extra outlay.

News

Paymob Extends Series B Funding To $72M Amid Continued Growth

The financial services provider has secured an extra $22 million after strong performance in its core market of Egypt.

Published

17 hours ago

September 12, 2024

Nour Nasir

paymob extends series b funding to $72 million amid continued growth

Leading financial services provider Paymob has secured an additional $22 million in a funding extension, bringing its Series B total to $72 million.

The funding was spearheaded by EBRD Venture Capital, with support from Endeavor Catalyst. Existing backers such as PayPal Ventures, BII, FMO, A15, Nclude, and Helios Digital Ventures also participated, reaffirming their confidence in Paymob’s business model and potential in the regional fintech industry.

This extension comes on the back of Paymob’s strong performance in its core market of Egypt, where it has experienced 6x revenue growth since the initial Series B in Q2 2022. With the Series B extension and continued profitability in Egypt, Paymob is well-positioned to further its expansion strategy across the MENA region.

Islam Shawky, Co-founder and CEO of Paymob, commented: “We are very excited by our strong prospects in Egypt – where we hold a market-leading position – and the significant traction experienced in the UAE since launching operations there. This funding will help Paymob fully capitalize on the momentum in our established markets, as we accelerate our GCC roll-out. We remain committed to creating cutting-edge infrastructure enabling SMEs across the region to thrive in the digital economy and are proud of our continued impact”.

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The expansion into GCC markets has been driven by Paymob’s initial Series B funding of $50 million, raised in 2022 and led by Kora Capital, PayPal Ventures, and Clay Point. The investment fueled Paymob’s growth, allowing it to launch its mobile app in 2023 and grow its merchant base by 3.5 times, now serving nearly 350,000 merchants across MENA.

Paymob has also expanded its payment acceptance suite to offer 50 payment methods through its gateway, POS terminals, and the Paymob app, providing the region’s most comprehensive fintech solution. The company recently introduced embedded checkout services for Shopify and WooCommerce, further demonstrating its commitment to empowering small and medium businesses across the region.