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MENADNA And Nebula Genomics Enter New Partnership
The venture will offer Whole Genome Sequencing in Jordan, Oman, and Iraq, with Saudi Arabia to follow.
MENADNA, a leading bioinformatics and genetic testing startup focused in the Middle East and North Africa (MENA) region, has announced a new commercial partnership with Nebula Genomics, a trailblazer in personalized genome sequencing. The high-level collaboration sees MENADNA added as an exclusive partner of Nebula Genomics in Jordan, Oman, and Iraq, with plans already in place for further expansion into Saudi Arabia in the near future.
The partnership will cover an extra 56 million people across the region, and by leveraging the advanced sequencing technologies of Nebula Genomics, MENADNA hopes to expand and upgrade its proprietary bioinformatics platform for what has historically been an underserved region.
The MENA represents a very diverse genetic landscape but is currently underrepresented in global genome-wide association studies (GWAS), which predominantly feature European ancestries. The collaboration aims to contribute valuable data from the region’s population, enriching global genetic databases and advancing local research.
Dr. Bassam El Fahmawi, CEO of MENADNA, shared his vision and enthusiasm for the partnership: “Our collaboration with Nebula Genomics is a game-changer for genomic testing in Jordan, Oman, and Iraq. By combining Nebula’s state-of-the-art sequencing technology with our specialized bioinformatics pipeline, we can provide more accurate, region-specific genomic insights. This is crucial, as less than 2% of genomic data available today comes from the region despite its rich genetic diversity. Our joint efforts will not only enhance patient care but also significantly contribute to the global understanding of genetic variations and their impact on health”.
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Jason Karkus, President of Nebula Genomics, also commented: “Nebula Genomics, a global pioneer in Whole Genome Sequencing, is pleased to partner with MENADNA, bringing our cutting edge, low-cost technology to Jordan, Oman, and Iraq. This is an exciting partnership, which we believe will lead to a substantial business relationship between our companies. Our combined expertise in Whole Genome Sequencing, proprietary reporting, bioinformatics, and large-scale distribution in the region, make us a perfect match for this strategic partnership”.
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NEOPAY Wants To Follow Merchants Across Channels And Borders
A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.
It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.
The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.
For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.
“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.
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NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.
The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.
NEOPAY Wants To Follow Merchants Across Channels And Borders
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