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MENADNA And Nebula Genomics Enter New Partnership
The venture will offer Whole Genome Sequencing in Jordan, Oman, and Iraq, with Saudi Arabia to follow.
MENADNA, a leading bioinformatics and genetic testing startup focused in the Middle East and North Africa (MENA) region, has announced a new commercial partnership with Nebula Genomics, a trailblazer in personalized genome sequencing. The high-level collaboration sees MENADNA added as an exclusive partner of Nebula Genomics in Jordan, Oman, and Iraq, with plans already in place for further expansion into Saudi Arabia in the near future.
The partnership will cover an extra 56 million people across the region, and by leveraging the advanced sequencing technologies of Nebula Genomics, MENADNA hopes to expand and upgrade its proprietary bioinformatics platform for what has historically been an underserved region.
The MENA represents a very diverse genetic landscape but is currently underrepresented in global genome-wide association studies (GWAS), which predominantly feature European ancestries. The collaboration aims to contribute valuable data from the region’s population, enriching global genetic databases and advancing local research.
Dr. Bassam El Fahmawi, CEO of MENADNA, shared his vision and enthusiasm for the partnership: “Our collaboration with Nebula Genomics is a game-changer for genomic testing in Jordan, Oman, and Iraq. By combining Nebula’s state-of-the-art sequencing technology with our specialized bioinformatics pipeline, we can provide more accurate, region-specific genomic insights. This is crucial, as less than 2% of genomic data available today comes from the region despite its rich genetic diversity. Our joint efforts will not only enhance patient care but also significantly contribute to the global understanding of genetic variations and their impact on health”.
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Jason Karkus, President of Nebula Genomics, also commented: “Nebula Genomics, a global pioneer in Whole Genome Sequencing, is pleased to partner with MENADNA, bringing our cutting edge, low-cost technology to Jordan, Oman, and Iraq. This is an exciting partnership, which we believe will lead to a substantial business relationship between our companies. Our combined expertise in Whole Genome Sequencing, proprietary reporting, bioinformatics, and large-scale distribution in the region, make us a perfect match for this strategic partnership”.
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LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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