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Oura’s Fourth-Generation Ring Becomes Sleeker And Smarter

The Finnish tech company’s fourth-gen Ring offers a sleeker design, improved sensors, and smarter health insights, along with a revamped app.

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oura's fourth-generation ring becomes sleeker and smarter
Oura

Oura, the Finnish company known for pioneering smart rings, has just revealed its fourth-generation Ring. The updated version features a refined design, improved battery life, and upgraded sensors that provide more detailed health insights.

One of the biggest changes in the Ring 4 are the sensors, which now sit flush with the surface, making it smoother and sleeker. The improvements go beyond just aesthetics, with Oura stating that the Ring 4 now has 18 signal pathways, a significant increase from the 8 found in the previous generation.

The company claims that the updated sensors improve blood oxygen data accuracy by 30%, while gaps in nighttime heart rate are reduced by 31%, and daytime gaps are cut by 7%. Although the exact battery capacity hasn’t been revealed, the sensor optimizations should also allow the Ring 4 to last up to eight days on a single charge.

The Ring 4 is available in 12 sizes (4-15) and six colors: Silver, Brushed Silver, Gold, Rose Gold, Stealth, and Black. All options except Stealth are coated in titanium with a physical vapor deposition finish, while Stealth features a diamond-like carbon coating.

The Ring is also water-resistant up to 100 meters, making it suitable for swimming and sauna use, though not for dedicated deep-sea divers.

In addition to hardware upgrades, Oura is rolling out a redesigned mobile app. The app organizes health data into three sections: Today, Vitals, and My Health. These sections help wearers monitor their daily vital signs and long-term health metrics, such as cardiovascular age and sleep patterns. The app update is available for all users, regardless of which generation of Ring they own.

Also Read: Meta Reveals Orion AR Glasses, Offering A Glimpse Into The Future

As with the previous model, Oura continues to offer some features behind a membership paywall, priced at $5.99 per month or $70 per year. New to the Ring 4 are automatic activity and heart-rate detection for up to 40 different activities. The app will also now provide better insights for menstrual tracking, specifically around fertility windows.

The Oura Ring 4 is available for pre-order starting today, with prices beginning at $349. Shipping is expected to start on October 15, 2024.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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