News
European And UK Startups To Dominate Expand North Star 2024
The October event in Dubai will feature the largest-ever European and UK startup presence, including 400+ companies and 30% of all investors.
The world’s largest startup event, Expand North Star, is set to return from October 13-16, 2024, at Dubai Harbour. This year, more than 400 startups from Europe and the UK will attend the exhibition — the largest presence yet from the region. In total, over 2,000 startups will showcase their innovations at the ninth edition of this standout 4-day event.
Organized by the Dubai World Trade Centre and hosted by Dubai Chambers, Expand North Star forms part of GITEX GLOBAL — the largest tech event worldwide. The exhibiting startups will present solutions in diverse fields such as Agritech, AI, Climate Tech, Fintech, Health Tech, and more. Germany will lead the new country pavilions with 40 startups making their debut, followed by countries including Ireland, Poland, Latvia, Austria, and Portugal.

Among the returning countries is the United Kingdom, whose participation has doubled to 50 startups compared to 2023. Other key countries represented include France, Italy, and Turkey. Omar Hassan, Managing Director of Global Growth Hub in the UK, said: “We are thrilled to have the fastest-growing technology companies joining this year’s delegation, spanning across FinTech, AI, Sustainability and EdTech”.
Hassan also highlighted that “Expand North Star provides UK tech with a great path and connectivity both into local markets in the region and beyond, particularly in Asia and Africa. The delegation is ready to explore expansion into the UAE, and that will be the biggest takeaway for many participants”.
Investors & Unicorns Explore New Opportunities At Expand North Star
European startups saw a surge in funding in Q2 2024, with a 31% rise to nearly $16 billion, marking a 17% year-on-year growth, according to Crunchbase. At Expand North Star, around 30% of the 1,200 investors attending will be from Europe, offering tremendous startup opportunities.
Among the notable investors are SpeedInvest, one of Europe’s most active early-stage investors, and H Tree Capital, a UK biotech fund. Investors will participate in a series of panels, meetings, and the Supernova Challenge, the largest pitch competition in the world, offering a $200,000 cash prize.
Additionally, the event will connect attendees with over 65 global unicorns, including Volocopter, BitPanda, and Climeworks, who will showcase innovative solutions and discuss industry trends on the main stage.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power
The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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