News
European And UK Startups To Dominate Expand North Star 2024
The October event in Dubai will feature the largest-ever European and UK startup presence, including 400+ companies and 30% of all investors.
The world’s largest startup event, Expand North Star, is set to return from October 13-16, 2024, at Dubai Harbour. This year, more than 400 startups from Europe and the UK will attend the exhibition — the largest presence yet from the region. In total, over 2,000 startups will showcase their innovations at the ninth edition of this standout 4-day event.
Organized by the Dubai World Trade Centre and hosted by Dubai Chambers, Expand North Star forms part of GITEX GLOBAL — the largest tech event worldwide. The exhibiting startups will present solutions in diverse fields such as Agritech, AI, Climate Tech, Fintech, Health Tech, and more. Germany will lead the new country pavilions with 40 startups making their debut, followed by countries including Ireland, Poland, Latvia, Austria, and Portugal.

Among the returning countries is the United Kingdom, whose participation has doubled to 50 startups compared to 2023. Other key countries represented include France, Italy, and Turkey. Omar Hassan, Managing Director of Global Growth Hub in the UK, said: “We are thrilled to have the fastest-growing technology companies joining this year’s delegation, spanning across FinTech, AI, Sustainability and EdTech”.
Hassan also highlighted that “Expand North Star provides UK tech with a great path and connectivity both into local markets in the region and beyond, particularly in Asia and Africa. The delegation is ready to explore expansion into the UAE, and that will be the biggest takeaway for many participants”.
Investors & Unicorns Explore New Opportunities At Expand North Star
European startups saw a surge in funding in Q2 2024, with a 31% rise to nearly $16 billion, marking a 17% year-on-year growth, according to Crunchbase. At Expand North Star, around 30% of the 1,200 investors attending will be from Europe, offering tremendous startup opportunities.
Among the notable investors are SpeedInvest, one of Europe’s most active early-stage investors, and H Tree Capital, a UK biotech fund. Investors will participate in a series of panels, meetings, and the Supernova Challenge, the largest pitch competition in the world, offering a $200,000 cash prize.
Additionally, the event will connect attendees with over 65 global unicorns, including Volocopter, BitPanda, and Climeworks, who will showcase innovative solutions and discuss industry trends on the main stage.
News
Syria Just Got Its First Super App Featuring Built-In Digital Payments
Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.
For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.
Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.
Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.
Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI
The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.
For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.
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