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European And UK Startups To Dominate Expand North Star 2024

The October event in Dubai will feature the largest-ever European and UK startup presence, including 400+ companies and 30% of all investors.

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european and uk startups to dominate expand north star 2024

The world’s largest startup event, Expand North Star, is set to return from October 13-16, 2024, at Dubai Harbour. This year, more than 400 startups from Europe and the UK will attend the exhibition — the largest presence yet from the region. In total, over 2,000 startups will showcase their innovations at the ninth edition of this standout 4-day event.

Organized by the Dubai World Trade Centre and hosted by Dubai Chambers, Expand North Star forms part of GITEX GLOBAL — the largest tech event worldwide. The exhibiting startups will present solutions in diverse fields such as Agritech, AI, Climate Tech, Fintech, Health Tech, and more. Germany will lead the new country pavilions with 40 startups making their debut, followed by countries including Ireland, Poland, Latvia, Austria, and Portugal.

expand north star 2024 dubai

Among the returning countries is the United Kingdom, whose participation has doubled to 50 startups compared to 2023. Other key countries represented include France, Italy, and Turkey. Omar Hassan, Managing Director of Global Growth Hub in the UK, said: “We are thrilled to have the fastest-growing technology companies joining this year’s delegation, spanning across FinTech, AI, Sustainability and EdTech”.

Hassan also highlighted that “Expand North Star provides UK tech with a great path and connectivity both into local markets in the region and beyond, particularly in Asia and Africa. The delegation is ready to explore expansion into the UAE, and that will be the biggest takeaway for many participants”.

Investors & Unicorns Explore New Opportunities At Expand North Star

European startups saw a surge in funding in Q2 2024, with a 31% rise to nearly $16 billion, marking a 17% year-on-year growth, according to Crunchbase. At Expand North Star, around 30% of the 1,200 investors attending will be from Europe, offering tremendous startup opportunities.

Among the notable investors are SpeedInvest, one of Europe’s most active early-stage investors, and H Tree Capital, a UK biotech fund. Investors will participate in a series of panels, meetings, and the Supernova Challenge, the largest pitch competition in the world, offering a $200,000 cash prize.

Additionally, the event will connect attendees with over 65 global unicorns, including Volocopter, BitPanda, and Climeworks, who will showcase innovative solutions and discuss industry trends on the main stage.

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Nano Banana 2 Arrives In MENA For Google Gemini Users

Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.

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nano banana 2 arrives in mena for google gemini users
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Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.

The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.

Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.

The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.

Also Read: RØDE Adds Direct iPhone Pairing To Wireless GO And Pro Mics

Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.

By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.

The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.

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