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Intel Unveils Lunar Lake Chips With AI Capabilities For Copilot+
The CPUs will launch in early Q4 boasting upgrades including an 80% faster GPU and 5 times greater AI performance.
Intel has announced that its upcoming Lunar Lake chips, designed for Copilot+ AI PCs, will be released this fall. However, at this year’s Computex, the company provided more detailed technical information.
Lunar Lake CPUs will feature an enhanced neural processing unit (NPU), delivering up to 48 TOPs (tera operations per second) of AI performance. This is a significant improvement compared to Intel’s previous Meteor Lake chips, which offered a 10 TOPS NPU.
In addition, the new 8-core CPUs will also feature an Xe2 GPU, promising 80% faster gaming performance compared to the previous generation, plus an AI accelerator with an additional 67 TOPS of performance.
However, the most significant (and unexpected) news is that Lunar Lake will also include onboard memory, in a similar manner to Apple Silicon. Lunar Lake chips will be available in 16GB or 32GB configurations, and allow Intel to reduce latency and system power consumption by up to 40% by positioning the memory closer to the processor cores.
Regarding connectivity, the new chips will support the latest standards: Wi-Fi 7, Bluetooth 5.4, PCIe Gen5, and Thunderbolt 4. It is surprising, however, that Intel has not committed to Thunderbolt 5, even though it plans to introduce the standard later this year.
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With the release still some months away, Intel has yet to disclose specific chip models or detailed specifications. Nonetheless, based on company benchmarks, Lunar Lake is expected to outperform Meteor Lake significantly. When running Stable Diffusion, Lunar Lake completed 20 iterations in 5.8 seconds, compared to 20.9 seconds for Meteor Lake.
Intel’s game-changing new chips certainly look like something for enthusiasts to get excited about, especially as over 80 different AI laptop models from 20 manufacturers will ship with the new hardware before 2024 is out.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
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The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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