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Meet LiFi: The New Tech Delivering High-Speed Internet Using Light

The cutting-edge innovation offers low latency, stable streaming, and doesn’t force users to compromise with bandwidth.

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meet lifi the new technology delivering high-speed internet using light
pureLiFi

Looking for faster internet than Wi-Fi? Enter LiFi, a groundbreaking technology launched by pureLiFi, a UK-based company, at the Mobile World Congress (MWC 2024) in Barcelona. This innovative approach to wireless communication utilizes light, offering users low latency and congestion-free experiences for gaming, video conferencing, and media streaming.

Unlike traditional methods like Wi-Fi and 5G, LiFi transmits data wirelessly through light, circumventing common issues such as buffering and signal vulnerability. Ron Schaeffer, pureLiFi’s chief strategy officer, highlighted LiFi’s ease of use and lack of congestion compared to traditional Wi-Fi.

“Just like Wi-Fi access points people have, it is also a plug-and-play. People can plug into a network, and within a few seconds, you have LiFi,” explained Schaeffer.

purelifi lifi cube

“Importantly, it is not subject to congestion like Wi-Fi is. Everyone who would be connected to LiFi will have full bandwidth. For instance, if you are watching a video, someone is on a video call and another person is playing a VR game, you all are competing for Wi-Fi bandwidth. With LiFi, everyone has their own bandwidth. You can take off the Wi-Fi network and put it onto LiFi; the internet experience also improves because it is less congested. So, we say LiFi makes Wi-Fi better,” the Chief Strategy Officer added.

LiFi boasts impressive capabilities, transmitting and receiving 1GB of data per second in each direction, covering an area of up to 50 square meters. Its inherent security benefits, stemming from its inability to pass through walls, make it particularly interesting to security-conscious users.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

pureLiFi plans to collaborate with telecom providers to deploy its devices in homes and offices. Schaeffer emphasized the company’s potential to revolutionize internet connectivity, citing its vast spectrum availability compared to radio frequencies.

Alistair Banham, CEO of pureLiFi, expressed excitement about LiFi’s ability to address current and future connectivity challenges, including the release of light antennas for various devices: “LiFi is now ready to augment and extend other wireless technologies ushering in a new era of bandwidth, speed and reliable communications,” he said.

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Dubai Duty Free And TerraPay Partner For Seamless Digital Wallet Payments

The move will enhance convenience for the 100 million customers traveling through Dubai Airport each year.

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dubai duty free and terrapay partner for seamless digital wallet payments

Dubai Duty Free (DDF), the world’s largest single airport retailer, has teamed with payment provider TerraPay to simplify transactions for international travelers. The partnership will allow over 100 million customers to pay using their home-country digital wallets, including Airtel Money, M-PESA, and MTN MoMooffering, allowing for seamless and accessible shopping experiences.

With TerraPay’s global network of 3.7 billion mobile wallets and its cross-border payments infrastructure, Dubai Duty Free is expanding its payment options to meet evolving consumer preferences. By integrating digital wallets into its system, DDF provides a convenient alternative to traditional payment methods, making transactions much smoother for travelers.

Digital wallets are rapidly becoming the dominant payment method worldwide: In 2025, they are expected to handle 52% of global eCommerce transactions and 30% of all in-store purchases. In addition, digital wallets are already projected to surpass 35% of all cross-border payments this year, highlighting the growing demand for fast, easy, and secure transactions.

Also Read: Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision

Ambar Sur, Founder & CEO of TerraPay, stated, “Our partnership with Dubai Duty Free […] reflects our shared vision […] to enhance convenience and accessibility, building an inclusive ecosystem that prioritizes customers. It also aligns with the launch of TerraPay’s Wallet Interoperability Council, which aims to create a more connected global payment landscape”.

Echoing this sentiment, Ramesh Cidambi, Managing Director of Dubai Duty Free, said, “We are reinforcing our commitment to empowering our customers by enabling them to pay with their preferred methods. Dubai Duty Free has always been at the forefront of technological advancements, and with access to TerraPay’s vast network, we’re excited to offer this new payment solution”.

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