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MENA Survey Investigates Employee Loyalty And Satisfaction
Research revealed 81% of the workforce are highly engaged and 68% take pride in their company’s products and services.
In a recent survey by leading job site Bayt.com and YouGov, the driving factors contributing to employee loyalty in the MENA region were identified, along with actions that could potentially enhance or undermine it.
In the survey, 55% of participants reported having been with their current employer for over four years. This stability appears to parallel workplace satisfaction, with nearly 60% of employees indicating satisfaction with their current employers. Meanwhile, 33% of employees categorize themselves as “very loyal” to their organizations, with an additional 23% feeling “somewhat loyal”.
The survey also found that the vast majority of workers (81%) were highly engaged with their jobs, indicating a deep immersion in day-to-day company activities.
In terms of factors contributing to overall loyalty, the survey reports that salary satisfaction stands out as a critical aspect for 54% of respondents, closely followed by employee job fit at 36% and additional company benefits at 32%.
According to the survey, employers should focus on increased recognition and rewards to boost staff loyalty (cited by 60%). Opportunities for growth were identified by 52% of respondents, and the facilitation of regular discussion forums to address employee grievances was emphasized by 50%.
Regarding factors that could potentially detract from employee loyalty, neglecting staff suggestions had a significant impact (56% agreed). Heavy workloads or unequal distribution of responsibilities were cited by 54% of respondents as a problem, while poor communication from direct managers was also a major source of dissatisfaction (51% agreed).
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Ola Haddad, General Manager at Bayt.com explained the importance of the research, saying: “Understanding and nurturing employee loyalty is critical in navigating the dynamic landscapes of the MENA workforce. Our survey reveals a powerful correlation between trust in leadership and employee allegiance”.
Zafar Shah, Account Director at YouGov added: “As the data suggests, employees who feel valued through fair compensation, job fit, and career opportunities are more inclined to feel more engaged in their workplace and speak about their companies’ products and services passionately. It is this sense of belonging and purpose that distinguishes highly loyal employees from the rest”.
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Starlink Launches Satellite Internet Service In Jordan
The space-based service will increase internet penetration in remote areas and push forward the nation’s digital growth agenda.
Jordan has taken a significant step forward in its digital development by introducing satellite internet services in partnership with global provider Starlink. The move, revealed at a recent press conference hosted by the Telecommunications Regulatory Commission (TRC), is part of a broader strategy to expand high-speed internet access, especially in remote or underserved areas.
Starlink’s high-speed, low-latency internet is now available in Jordan!
→ https://t.co/i5IUj2EtDA pic.twitter.com/ep5y18ChZf
— Starlink (@Starlink) April 9, 2025
TRC Chairman Bassam Sarhan described the launch as “a significant milestone for the telecommunications sector,” highlighting the role of low Earth orbit satellites in connecting areas that traditional infrastructure simply can’t reach.
According to Sarhan, the introduction of Starlink’s service marks more than just a technological update — it’s a strategic investment in national progress. “The introduction of satellite-based internet reflects our commitment to building inclusive, modern digital infrastructure across Jordan,” he said. The initiative is expected to enhance economic prospects, reduce digital inequality, and raise the standard of digital services across the country.
Behind the scenes, the licensing process involved detailed technical evaluations to ensure everything met both local and international regulatory benchmarks. The TRC collaborated closely with Starlink to customize the offering for Jordan’s unique geographic and market needs. Sarhan also assured that the new satellite internet would be held to the same consumer protection and service quality standards as traditional broadband options.
“This development enables us to extend reliable, high-speed internet service to every corner of the country,” Sarhan added.
This launch supports Jordan’s Economic Modernization Vision, which places digital infrastructure at the heart of its long-term strategy for growth and global competitiveness. The TRC emphasized that it will continue to build a regulatory framework that balances innovation with public accountability.
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Lauren Dreyer, Starlink’s Vice President of Business Operations, echoed those sentiments. “This initiative is about opening new opportunities in sectors like education, healthcare and business across every square kilometer of the country,” she said. Dreyer also confirmed that pricing details for both residential and business users would be available through Starlink’s official channels.
With this rollout, Jordan joins a growing list of nations tapping into satellite internet to bridge the connectivity gap. The service is expected to speed up digital access, stimulate economic development, and offer a more level playing field for internet users throughout the country.
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