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Instagram AI Studio: Create Custom Chatbots With Your Personality
Meta’s new feature allows users to create custom chatbots with unique personalities that can interact with fans and help in role-play scenarios.
Meta has unveiled a new tool called AI Studio, enabling users to create virtual characters with personalized traits and interests, including versions of themselves that can interact with audiences through direct messages.
AI Studio is initially rolling out to Instagram Business account holders and will be available to all Meta users in the United States within the next few weeks. The platform will be accessible via ai.meta.com/ai-studio and the Instagram app, as well as through WhatsApp, Messenger, and browsers.
Mark Zuckerberg, Meta’s CEO, envisions users creating custom AI chatbots for entertainment purposes or as personal support tools. For instance, chatbots could be used for role-play scenarios like negotiating a pay rise or resolving a conflict with a friend. These kinds of interactions provide a safe space for users to practice and receive feedback on various social situations.
To ensure responsible use, AI Studio includes features that allow users to restrict who can interact with their chatbots and control the topics they discuss. The platform’s usage policy also explicitly prohibits the creation of chatbots deemed hateful, explicit, or illegal.
In a blog post, Meta highlighted several chatbots developed by celebrities using AI Studio. For example, chef Marc Murphy created a chatbot named “Eat Like You Live There!” to offer dining recommendations, while photographer Angel Barclay designed “What Lens Bro,” a bot providing photography tips.
Also Read: Top Free AI Chatbots Available In The Middle East
Meta’s AI Studio handbook provides guidance on customizing chatbots, allowing users to input a detailed description, choose a name, and upload an image. They can also specify how bots should respond to particular prompts. The system, leveraging Meta’s powerful Llama model, improvises responses based on these instructions.
In addition to AI Studio, Meta also introduced another innovative tool, known as Segment Anything Model (SAM) 2. The technology can identify and track the contents of images and videos, which Zuckerberg demonstrated by showcasing its ability to monitor cattle on his vast ranch in Kauai. The Facebook founder also noted that SAM2 has broader applications, such as studying coral reefs, natural habitats, and landscape changes.
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ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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