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Instagram AI Studio: Create Custom Chatbots With Your Personality
Meta’s new feature allows users to create custom chatbots with unique personalities that can interact with fans and help in role-play scenarios.

Meta has unveiled a new tool called AI Studio, enabling users to create virtual characters with personalized traits and interests, including versions of themselves that can interact with audiences through direct messages.
AI Studio is initially rolling out to Instagram Business account holders and will be available to all Meta users in the United States within the next few weeks. The platform will be accessible via ai.meta.com/ai-studio and the Instagram app, as well as through WhatsApp, Messenger, and browsers.
Mark Zuckerberg, Meta’s CEO, envisions users creating custom AI chatbots for entertainment purposes or as personal support tools. For instance, chatbots could be used for role-play scenarios like negotiating a pay rise or resolving a conflict with a friend. These kinds of interactions provide a safe space for users to practice and receive feedback on various social situations.
To ensure responsible use, AI Studio includes features that allow users to restrict who can interact with their chatbots and control the topics they discuss. The platform’s usage policy also explicitly prohibits the creation of chatbots deemed hateful, explicit, or illegal.
In a blog post, Meta highlighted several chatbots developed by celebrities using AI Studio. For example, chef Marc Murphy created a chatbot named “Eat Like You Live There!” to offer dining recommendations, while photographer Angel Barclay designed “What Lens Bro,” a bot providing photography tips.
Also Read: Top Free AI Chatbots Available In The Middle East
Meta’s AI Studio handbook provides guidance on customizing chatbots, allowing users to input a detailed description, choose a name, and upload an image. They can also specify how bots should respond to particular prompts. The system, leveraging Meta’s powerful Llama model, improvises responses based on these instructions.
In addition to AI Studio, Meta also introduced another innovative tool, known as Segment Anything Model (SAM) 2. The technology can identify and track the contents of images and videos, which Zuckerberg demonstrated by showcasing its ability to monitor cattle on his vast ranch in Kauai. The Facebook founder also noted that SAM2 has broader applications, such as studying coral reefs, natural habitats, and landscape changes.
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Stake Powers Instant Payouts With Checkout.com Pay To Card
The new feature lets investors in the UAE, KSA, and UK receive real estate returns in minutes — cutting withdrawal times to under 10 minutes.

Stake, a leading digital real estate investment platform, has unveiled Pay to Card, a next-generation withdrawal feature built on Checkout.com’s global payment infrastructure. The integration enables investors to have dividends and returns credited directly to their bank cards — often within minutes — dramatically reducing the traditional multi-day payout process.
After a successful pilot in May involving over 200 users, some investors reported receiving their funds in under 10 minutes. Ricardo Brizido, CPTO and Co-Founder of Stake, emphasized the importance of speed and reliability: “With Pay to Card, we’re eliminating unnecessary delays and putting returns in our investors’ hands almost instantly. This feature was built to directly solve one of the most common pain points in real estate investing, and it’s already driving strong results”.
The feature launch coincides with rapid growth in real-time finance across the Middle East. Checkout.com’s “State of Digital Commerce in MENA 2025” report highlights a 388% year-on-year surge in Account Funding Transactions (AFTs) in the UAE, reflecting strong demand for immediate payout solutions. The same study recorded a 176% increase in total processing volume from 2023 to 2024 and noted that daily online transactions have jumped 320% since 2020.
Since its 2021 debut, Stake has facilitated over AED 1 billion in property transactions, advancing its mission to democratize real estate investment in high-growth markets. By integrating Pay to Card, Stake reinforces its commitment to customer-centric innovation and operational transparency.
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Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com, praised the collaboration: “Stake has always led with customer-first financial experiences. Together, we’re meeting the expectations of a region that is no longer just digital-first, but real-time-first. Pay to Card exemplifies how modern payment infrastructure can directly solve investor pain points”.
Pay to Card is now available to all Stake users in the United Arab Emirates, the Kingdom of Saudi Arabia, and the United Kingdom. By slashing withdrawal times from days to minutes, Stake and Checkout.com are setting a new standard for seamless, on-demand real estate investing.