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Middle East Tech Enthusiasts Prepare For Step Conference 2023

The highly-anticipated 11th edition of the popular tech festival takes place in Dubai Internet City between February 22nd-23rd, 2023.

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middle east tech enthusiasts prepare for step conference 2023

Step Conference is a much-anticipated event in the calendar of every tech enthusiast and startup visionary in the Middle East. This year, the event is set to return to Dubai with a retro-futurism-themed lineup of events. From the DTC Hub and 1-on-1 investor meetings to major tech reveals, workshops, and entertainment, the expo is shaping up to be a highlight of this year’s conference circuit.

As well as offering the opportunity to mix with top entrepreneurs and gain insights from industry leaders, Step Conference will explore the latest trends across 6 content tracks:

  • Learn from global influencers in the tech and startup scene with the Start Track, covering success stories, growth, fundraising, and more.
  • Dive into the latest financial technology trends with the Fintech Track, including blockchain, digital currencies, and cashless payments.
  • Explore the future of transport, smart cities, and AI with the Future Track, featuring industry leaders in autonomous tech.
  • Uncover the latest trends in digital marketing, advertising tech, and more with the Digital Track.
  • Discover the latest lifestyle and well-being tech with the Wellness Track.
  • Join the Earth Track to explore Greentech, sustainability, and environmental impact.

As well as a packed schedule of events, Step 2023 hosts a packed lineup of industry leaders and innovators. This year’s roster of speakers includes representatives from Morning Brew, Pattern, Velocity Global, and Hotjar.

If you’re a budding startup entrepreneur or simply want to hear about the latest from the world of technology, don’t miss out on ​​Step Conference 2023. Tickets are still available through the official website, where entering code DSC-FZM3 will help you out with a special Early Bird price!

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The Petshop Launches UAE’s First Pet Care Super App

Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.

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the petshop launches uae's first pet care super app

The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.

The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.

Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.

That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.

Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.

The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.

“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.

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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”

Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.

The Petshop Super App is available on both the App Store and Google Play.

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