News

Step Conference Announces Dates For 2023 Dubai Tech Festival

The popular technology expo will take place in Dubai’s Internet City and feature a retro future theme.

Published

2 years ago

December 22, 2022

step conference announces dates for 2023 dubai tech festival

Step Conference has announced dates for the 11th Edition of its popular technology festival for emerging markets, which will take place in Dubai’s Internet City. The expo will take place between 22-23 February 2023 in the largest technology hub in the MENA region, which is currently home to Fortune 500 companies, SMEs, and startups.

This year the conference will focus on exploring a “retro future”, where past styles and trends mix with cutting-edge technology. In a first for the popular event, consumer brands will showcase their products to more than 8,000 consumers at a special Direct-to-Consumer (DTC) Hub. As well as catching a glimpse of upcoming tech innovation, participants will also be able to enjoy a packed program of events:

Start Track: Covering the tech startup scene and all things digital.
Fintech Track: A deep dive into banks, payment gateways, and fintech.
Future Track: Exploring futuristic transport and autonomous technology.
Digital Track: Bringing together brand managers and digital influencers.
Wellness Track: Covering topics and trends on wellbeing and fitness technology.
Earth Track: Exploring greentech, sustainability, and environmental impact.

“I’m delighted to announce the launch of the 11th Edition of our conference and to provide a platform for the tech industry to come together, discuss and debate the latest and future trends. We wanted to focus on six tracks where we see past trends developing and impacting the future. Exploring retro-futurism and the dynamic between past and future technologies will help to pave the way for what is yet to come,” says Ray Dargham, CEO of Step.

Also Read: How To Find The Best Remote Work Opportunities In The Middle East

The event host, Dubai Internet City, has been home to a tech community of global and local businesses and startups since 1999, and has helped to put the UAE at the center of global technology innovation. Events like Step create important funding and networking opportunities for startups and entrepreneurs and help to raise the profile (and value) of an already booming digital economy.

If you’re interested in visiting Step Conference 2023, head over to the official booking page to register for tickets.

News

Yango Enhances Yasmina AI For Improved Conversations

The tech company has upgraded its AI assistant to deliver enhanced creativity, deeper conversations, and advanced bilingual translation.

Published

4 days ago

June 12, 2025

Nour Nasir

Yango

Global technology company Yango Group has announced a significant upgrade to the large language model (LLM) powering its AI assistant, Yasmina. This enhancement allows Yasmina to deliver more accurate, nuanced, and context-aware responses in Arabic and English, improving interactions and user experience across the Middle East region.

The upgrade is part of a phased rollout of YangoAI, the company’s suite of advanced AI technologies specifically adapted to regional needs. As a result, Yasmina now offers 38% more accurate and timely responses in Arabic, made possible by an enhanced ability to analyze web documents. Additionally, unnecessary answer refusals have been reduced by almost 50%, ensuring smoother and more engaging conversational experiences.

One of the most notable new capabilities of Yasmina is its expanded bilingual translation skill. The improved assistant empowers bilingual users, educators, language learners, and content creators to seamlessly translate conversations between Arabic and English, facilitating better communication and understanding.

Beyond translation, Yasmina can now provide highly contextual recommendations for everyday activities and lifestyle choices. Users seeking personalized suggestions — for instance, how to spend a day in Dubai exploring both modern and traditional attractions — will experience enhanced clarity and precision from the assistant.

The assistant’s upgraded functionality also aids users with tasks such as real-time currency conversion, homework support that encourages independent thinking, creative brainstorming, poetry and storytelling, and even providing riddles suitable for children.

Also Read: ALJ & Joby Aviation To Bring Electric Air Taxis To Saudi Arabia

“With more precise and culturally aware responses, along with additional skills, Yasmina’s latest upgrade positions it as a trusted everyday companion,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. “From creative storytelling to translation, we are enriching lives with human-centered AI and making innovation more accessible to all. As the region embraces digital transformation, we continue to enhance our AI assistant, aiming to make it even more helpful, versatile, and relevant”.

YangoAI’s continuous training on region-specific data ensures that Yasmina and other Yango services authentically reflect local culture and user expectations across the Middle East.