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Odoo Middle East Partners With Hotdesk Technologies
The collaboration will benefit small to medium businesses by combining Odoo’s ERP solutions with Hotdesk’s flexible workspace offerings.
Odoo Middle East, an ERP provider enabling companies to streamline operations, boost efficiency and facilitate improved decision-making, has announced an official partnership with Hotdesk, one of the world’s premier flexible workspace providers.
This partnership combines the two firms’ expertise to foster digital transformation and drive innovation. By leveraging Hotdesk’s robust suite of workspace solutions and hybrid work management technologies with Odoo’s CRM, accounting, and e-commerce software, the duo will be able to provide unparalleled services tailored to the unique needs of Middle Eastern businesses.
In addition, Odoo will also benefit from integration into Hotdesk’s flexible workspace solutions, allowing them to access over 650 coworking spaces, and service over 200,000 existing users across the region.
Hotdesk subscribers will benefit from a number of technical and commercial benefits from the partnership with Odoo, giving businesses of all sizes a significant advantage. Odoo will provide Hotdesk users with regular industry-specific workshops, both online and in-person, along with a free trial of the company’s software services.
To cement the new partnership, the two companies will also embark on a multi-country workshop tour. The events will be hosted in different coworking venues, while special events will also take place in the headquarters of both Odoo and Hotdesk.
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“This collaboration represents a crucial step in integrating advanced enterprise resource planning with versatile work environments. By aligning our services, both Odoo and Hotdesk would be able to offer more dynamic and responsive solutions and allow SMEs to increase revenue, cut costs, innovate, and enhance their business as a whole,” explained Pavitra Singh, Managing Director of Odoo Middle East.
“One of the key topics of the current startup scene is: how do you run lean, efficient operations? That’s what the Hotdesk x Odoo partnership is built around – our common mission of enabling startups and SMEs to scale lean with technology that optimizes and digitizes businesses from end-to-end,” added Mohamed Khaled, CEO of Hotdesk.
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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
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