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Odoo Middle East Partners With Hotdesk Technologies

The collaboration will benefit small to medium businesses by combining Odoo’s ERP solutions with Hotdesk’s flexible workspace offerings.

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odoo middle east partners with hotdesk technologies
Odoo

Odoo Middle East, an ERP provider enabling companies to streamline operations, boost efficiency and facilitate improved decision-making, has announced an official partnership with Hotdesk, one of the world’s premier flexible workspace providers.

This partnership combines the two firms’ expertise to foster digital transformation and drive innovation. By leveraging Hotdesk’s robust suite of workspace solutions and hybrid work management technologies with Odoo’s CRM, accounting, and e-commerce software, the duo will be able to provide unparalleled services tailored to the unique needs of Middle Eastern businesses.

In addition, Odoo will also benefit from integration into Hotdesk’s flexible workspace solutions, allowing them to access over 650 coworking spaces, and service over 200,000 existing users across the region.

Hotdesk subscribers will benefit from a number of technical and commercial benefits from the partnership with Odoo, giving businesses of all sizes a significant advantage. Odoo will provide Hotdesk users with regular industry-specific workshops, both online and in-person, along with a free trial of the company’s software services.

To cement the new partnership, the two companies will also embark on a multi-country workshop tour. The events will be hosted in different coworking venues, while special events will also take place in the headquarters of both Odoo and Hotdesk.

Also Read: A Guide To Digital Payment Methods In The Middle East

“This collaboration represents a crucial step in integrating advanced enterprise resource planning with versatile work environments. By aligning our services, both Odoo and Hotdesk would be able to offer more dynamic and responsive solutions and allow SMEs to increase revenue, cut costs, innovate, and enhance their business as a whole,” explained Pavitra Singh, Managing Director of Odoo Middle East.

“One of the key topics of the current startup scene is: how do you run lean, efficient operations? That’s what the Hotdesk x Odoo partnership is built around – our common mission of enabling startups and SMEs to scale lean with technology that optimizes and digitizes businesses from end-to-end,” added Mohamed Khaled, CEO of Hotdesk.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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