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Meet Hotdesk: A Homegrown UAE Remote Workspace Platform
Co-founded by Mohamed Khaled, Hotdesk has already disrupted the tech industry, and is helping to support flexible and remote co-working worldwide.
Although the UAE has become a favored location for tech startups in recent years, Hotdesk, founded by Mohamed Khaled, stands out as one of the most compelling success stories. Despite maintaining a technical and operational base in Egypt, Hotdesk has been headquartered in the UAE since its inception in 2020, making it a genuine homegrown platform.
Hotdesk has a simple USP: The app provides instant access to remote workspaces, opening the doors to over 148+ establishments in over 800 cities worldwide. In the same way Airbnb disrupted the hospitality industry, Hotdesk makes it simple to book a desk, meeting room, or whole office within seconds.
Cofounder and CEO Mohamed Khaled has over seven years of experience working in the UAE and beyond. In addition to having ambitious expansion plans, he has already assembled a team of 50 top-flight professionals with resumes featuring the likes of Google, Swvl, and WeWork.

“Prior to entering the startup world, I spent more than six years as a Senior Associate working for one of the Big Four [including] PwC, Deloitte, EY, and KPMG, accounting for nearly 40% of the industry’s $150 (Dh550.89) billion global market. I spent most of my time traveling and working from various locations across the region, often in silos; as a result, I was limited to the options of where to work from when it wasn’t at a client’s office. Towards the end of my time at the company, I began to rethink the ways of co-working, realizing that more flexible working options were needed for workforces of the future to adapt and thrive, and that was the germinal idea behind Hotdesk,” says Mohamed Khaled, co-founder and CEO of Hotdesk.
Also Read: Advanced Tech Adoption & Innovation Are UAE’s Top Priority
According to Khaled, Hotdesk is focused on supporting a hybrid work model known as “work 3.0”. Since COVID-19, many consultants, freelancers, and creatives now operate from a blend of different spaces, which means that traditional co-working venues, with their high fees and long contracts, aren’t always a good fit. Hotdesk overcomes this issue by allowing users to search for and book spaces at hourly, daily, monthly, or yearly terms without long contracts or tricky terms and conditions.
So how does Hotdesk benefit from offering this service to its users?
“Hotdesk matches supply and demand in the market, and the end-user always gets the best prices from the co-working hosts, enjoying us as a free service. We charge a market-based fee that varies slightly from market to market, and that fee is then collected from the co-working hosts’ revenue. Some might compare the model with Uber, Careem, or Airbnb, although we charge a lower fee and help our hosts sell workspaces, which otherwise would be vacant,” says Mohamed Khaled.
After a year of explosive growth, which saw Hotdesk grow from 15 bookings in its first month to over 10,000+ per month today, the company will next focus on expanding into the Kingdom of Saudi Arabia, before setting its sights on the lucrative European market.
News
Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
