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Meet Hotdesk: A Homegrown UAE Remote Workspace Platform
Co-founded by Mohamed Khaled, Hotdesk has already disrupted the tech industry, and is helping to support flexible and remote co-working worldwide.
Although the UAE has become a favored location for tech startups in recent years, Hotdesk, founded by Mohamed Khaled, stands out as one of the most compelling success stories. Despite maintaining a technical and operational base in Egypt, Hotdesk has been headquartered in the UAE since its inception in 2020, making it a genuine homegrown platform.
Hotdesk has a simple USP: The app provides instant access to remote workspaces, opening the doors to over 148+ establishments in over 800 cities worldwide. In the same way Airbnb disrupted the hospitality industry, Hotdesk makes it simple to book a desk, meeting room, or whole office within seconds.
Cofounder and CEO Mohamed Khaled has over seven years of experience working in the UAE and beyond. In addition to having ambitious expansion plans, he has already assembled a team of 50 top-flight professionals with resumes featuring the likes of Google, Swvl, and WeWork.

“Prior to entering the startup world, I spent more than six years as a Senior Associate working for one of the Big Four [including] PwC, Deloitte, EY, and KPMG, accounting for nearly 40% of the industry’s $150 (Dh550.89) billion global market. I spent most of my time traveling and working from various locations across the region, often in silos; as a result, I was limited to the options of where to work from when it wasn’t at a client’s office. Towards the end of my time at the company, I began to rethink the ways of co-working, realizing that more flexible working options were needed for workforces of the future to adapt and thrive, and that was the germinal idea behind Hotdesk,” says Mohamed Khaled, co-founder and CEO of Hotdesk.
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According to Khaled, Hotdesk is focused on supporting a hybrid work model known as “work 3.0”. Since COVID-19, many consultants, freelancers, and creatives now operate from a blend of different spaces, which means that traditional co-working venues, with their high fees and long contracts, aren’t always a good fit. Hotdesk overcomes this issue by allowing users to search for and book spaces at hourly, daily, monthly, or yearly terms without long contracts or tricky terms and conditions.
So how does Hotdesk benefit from offering this service to its users?
“Hotdesk matches supply and demand in the market, and the end-user always gets the best prices from the co-working hosts, enjoying us as a free service. We charge a market-based fee that varies slightly from market to market, and that fee is then collected from the co-working hosts’ revenue. Some might compare the model with Uber, Careem, or Airbnb, although we charge a lower fee and help our hosts sell workspaces, which otherwise would be vacant,” says Mohamed Khaled.
After a year of explosive growth, which saw Hotdesk grow from 15 bookings in its first month to over 10,000+ per month today, the company will next focus on expanding into the Kingdom of Saudi Arabia, before setting its sights on the lucrative European market.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
