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Saudi Arabia Plans Digital Twins For 5 Cities, Including Mecca
The project involves the creation of a cloud-based platform that will become central to the Kingdom’s smart city project.
South Korean tech company Naver has signed a contract with the Saudi Arabian Ministry of Municipal, Rural Affairs and Housing (MOMRAH) to build and administer digital twins for five of the country’s biggest cities: Riyadh, Medina, Jeddah, Dammam, and Mecca.
The news comes after a visit from South Korean President Yoon Suk Yeol, who arrived in the Kingdom to discuss deepening economic ties, explaining that “If South Korea, which has cutting-edge technologies and a successful experience of industrial development, joins hands with Saudi Arabia, with its abundant capital and growth potential, we can create synergy stronger than any other nation”.
Naver has already signed a memorandum with MOMRAH to support Saudi Arabia’s digital transformation. Discussions have also taken place with Majed Al Hogail, Saudi Arabia’s Minister of Housing, on digitizing other aspects of city planning, transportation, and public safety.
The digital twin program reflects ongoing efforts to boost decision-making and improve digitization using AI, robotics, and cloud-based solutions. The project will be pivotal in the development of smart city infrastructure and will be used for a wide variety of tasks, including urban planning and flood monitoring.
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“Leveraging Naver’s globally competitive technologies, we aim to spearhead the second wave of export boom to the Middle East. With this project as a starting point, Naver will also act as a bridge for Korean IT startups entering the Middle Eastern market,” announced Chae Seon-ju, President of ESG and External Policy at Naver.
Korean company Naver emphasized that digital twins platform could become the foundation for numerous technologies and services in what could become a continually evolving project. South Korean and Saudi startups could also use the open platform cloud software for urban water management, real estate services, robotics, autonomous driving applications, and traffic planning.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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