Snapchat has introduced Sponsored AI Lenses in the UAE and Saudi Arabia, offering brands a new way to engage with Snapchatters through immersive, AI-driven experiences. Powered by Snap’s proprietary Generative AI technology, the ad format allows users to creatively transform their appearances and surroundings, enhancing brand storytelling with visually striking, shareable effects.

The launch of Sponsored AI Lenses brings an exciting new layer of creativity to Snapchat’s Camera. The Lenses allow users to experiment with everything from nostalgic looks to futuristic styles, turning everyday moments into opportunities for self-expression. Brands can now integrate seamlessly into these experiences, capturing attention while offering Snapchatters a fun, personal, and interactive way to engage with their brand.

The possibilities for Sponsored AI Lenses are practically limitless: For instance, Coldplay, after their historic concert series in the UAE, used the new ad format to promote their “Moon Music” campaign. Fans were invited into a celestial experience through an AI-generated lens that not only captivated users but also encouraged widespread sharing, creating a closer connection with the band’s audience.

In the GCC region, where Snapchat users open the app a staggering 45 times a day, Sponsored AI Lenses offer brands a compelling opportunity to boost engagement. By tapping into this high-frequency interaction, brands can improve visibility and foster greater loyalty through dynamic, interactive content. In addition, Snap’s AI-powered technology reduces the complexity of ad creation, eliminating the need for intricate 3D models or VFX. The streamlined process allows for the creation of high-quality, AI-generated content in as little as three days.

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Accessible via the Lens Carousel, where over 300 million users engage with augmented reality (AR) daily, Sponsored AI Lenses help brands reach a broad audience with impressive scale. The format is designed to create an impact across the entire sales funnel — boosting brand awareness, increasing interaction, and encouraging shares — all from a single, seamless placement.

As Snapchat continues to experiment with Augmented Reality and AI, features like Sponsored AI Lenses give brands the opportunity to integrate more deeply into the creative, cultural moments that make Snapchat such a dynamic platform.