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Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision
The real-time payment service will launch in the US later this year, as the platform evolves into a Western equivalent of China’s WeChat.
X is taking another step toward becoming an “everything app” by partnering with Visa to introduce a real-time payment service known as the X Money Account. The news marks a significant milestone in Elon Musk’s vision for the platform, which has been evolving since his $44 billion acquisition in 2022.
According to X CEO Linda Yaccarin, the new feature will enable users to make peer-to-peer payments via an in-platform digital wallet. The transactions will link to users’ debit cards, allowing them to send money to others or transfer funds to their bank accounts.
Visa confirmed the partnership in its own announcement, stating that X Money will leverage Visa Direct, the company’s instant transfer service. Initially, the feature will be available only in the US, with no details yet on whether it will expand internationally.
Yaccarino described the Visa deal as a “milestone for the Everything App” and hinted at more major announcements for X Money in the near future.
Also Read: A Guide To Digital Payment Methods In The Middle East
Musk’s ambition to create a super app has been well-documented. Even before acquiring Twitter, the billionaire frontman of SpaceX and Tesla had spoken about turning it into a Western equivalent of China’s WeChat — a single platform combining messaging, video, streaming, and payments.
However, entering the financial services space is a risky undertaking for X, putting it in direct competition with other tech heavyweights such as Apple, Google, and Meta.
Finally, as X moves forward with its payment service, it remains to be seen how the platform will navigate regulatory challenges and competition. Whether Musk’s long-standing dream of an “everything app” will materialize is still uncertain, but this partnership with Visa signals a determined step in that direction.
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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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