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YouTube Premium Is Getting A Price Hike Around The Globe

European, Asian, and Middle Eastern users are already reporting that they’ve been told the service is about to become more expensive.

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youtube premium is getting a price hike around the globe

YouTube is notifying Premium subscribers outside of the United States that they’ll soon have to pay more for the service, according to status updates from users on social media over the weekend.

So far, the price hikes are being reported in multiple regions, including parts of Europe, the Middle East, and South America, according to the website Android Authority.

The price increases will have an effect on both individual and family plans. In certain EU countries, users have complained that family plans will soon rise from €17.99 to €25.99 (or €11.99 to €13.99 for YouTube Premium individuals) from November 7th. Similar increases are being reported in places like Singapore, Colombia, and Saudi Arabia.

Also Read: Best Video Streaming Services In The Middle East

The price increases will be familiar to US users, who have already experienced similar rises. YouTube’s individual Premium plans went from $11.99 to $13.99 in the US several months after the video platform raised its family plan subscription from $17.99 to $22.99. Other streaming services have also bumped up their prices in the last few months, including Disney Plus, Max, and Paramount Plus.

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Dubai Duty Free And TerraPay Partner For Seamless Digital Wallet Payments

The move will enhance convenience for the 100 million customers traveling through Dubai Airport each year.

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dubai duty free and terrapay partner for seamless digital wallet payments

Dubai Duty Free (DDF), the world’s largest single airport retailer, has teamed with payment provider TerraPay to simplify transactions for international travelers. The partnership will allow over 100 million customers to pay using their home-country digital wallets, including Airtel Money, M-PESA, and MTN MoMooffering, allowing for seamless and accessible shopping experiences.

With TerraPay’s global network of 3.7 billion mobile wallets and its cross-border payments infrastructure, Dubai Duty Free is expanding its payment options to meet evolving consumer preferences. By integrating digital wallets into its system, DDF provides a convenient alternative to traditional payment methods, making transactions much smoother for travelers.

Digital wallets are rapidly becoming the dominant payment method worldwide: In 2025, they are expected to handle 52% of global eCommerce transactions and 30% of all in-store purchases. In addition, digital wallets are already projected to surpass 35% of all cross-border payments this year, highlighting the growing demand for fast, easy, and secure transactions.

Also Read: Visa Partnership Takes X Closer Toward Musk’s “Everything App” Vision

Ambar Sur, Founder & CEO of TerraPay, stated, “Our partnership with Dubai Duty Free […] reflects our shared vision […] to enhance convenience and accessibility, building an inclusive ecosystem that prioritizes customers. It also aligns with the launch of TerraPay’s Wallet Interoperability Council, which aims to create a more connected global payment landscape”.

Echoing this sentiment, Ramesh Cidambi, Managing Director of Dubai Duty Free, said, “We are reinforcing our commitment to empowering our customers by enabling them to pay with their preferred methods. Dubai Duty Free has always been at the forefront of technological advancements, and with access to TerraPay’s vast network, we’re excited to offer this new payment solution”.

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