News

Two Abu Dhabi Companies Acquire StarzPlay Arabia

E-Vision and Abu Dhabi holding company ADQ have bought a 57% portion of video streaming service StarzPlay Arabia.

Published

4 years ago

October 19, 2022

two abu dhabi companies acquire starzplay arabia

A consortium led by telecoms operator e& has completed a deal to acquire a majority share in the video streaming service StarzPlay Arabia.

The deal has meant that E-Vision, the entertainment arm of e&, along with Abu Dhabi holding company ADQ, now owns 57% of the MENA region’s fastest-growing video streaming service. After filing on the Abu Dhabi Securities Exchange (ADX) on Tuesday, e& issued a statement, which read:

“This acquisition is in line with e&’s strategy to scale up the entertainment segment of e& life consumer digital vertical by accelerating E-Vision’s development on the video streaming segment, and significantly enhances StarzPlay Arabia’s positioning across the entire MENA region,” says e&.

The acquisition follows an initial announcement back in March that a deal would be taking place. Starz and parent company Lionsgate will maintain commercial agreements for content licensing.

Netflix, Shahid VIP, and the UAE-based StarzPlay Arabia currently control two-thirds of the MENA region’s over-the-top services (OTT) market, with StarzPlay controlling 20%.

Also Read: How To Watch Arabic Channels In USA, Canada & Australia

The recent deal, which values StarzPlay at $420 million, will inject up to $130 million into the platform for new content acquisition and original programming from around the region, as well as Italy’s Serie A, AFC (Asian Football Confederation) games, UFC and Asia Cup cricket matches.

The video streaming service expects annual revenue to climb by 40% from the previous year, with subscribers increasing by 20% to 2.1 million.

StarzPlay aims to reach profitability by the second quarter of 2024, and for e&, the collaboration will allow custom content options for customers, who will be able to utilize 5G download speeds to watch content on the go, with future plans for immersive VR experiences and augmented reality-based shows.

News

Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.